Head of Marketing and Strategy

Role Overview

We are looking for a Head of Strategy & Marketing who is equal parts

Market structure thinker Narrative architect Data-driven strategist Ecosystem operator

This is not a “brand marketer” role. This is a strategic leadership position responsible for

Designing and executing go-to-market strategy for a number of business lines and products Owning product positioning within the Solana ecosystem Translating complex on-chain mechanics into compelling narratives Driving validator, protocol, and ecosystem adoption Shaping token positioning and long-term strategic direction

Core Responsibilities 1. Strategic Leadership Develop and own the company’s GTM strategy across a number of different products Identify growth vectors within Solana (e.g., restaking, MEV, LSTs, on-chain liquidity programs, token launches) Anticipate ecosystem shifts Develop competitive landscape analysis across Solana and cross-chain infrastructure 2. Product Positioning & Narrative Articulate the product’s unique value within Solana’s architecture Build thought leadership around market structure, decentralization, transparency, and capital efficiency Craft messaging that resonates with: Core crypto-native builders Validators Institutional liquidity providers Token issuers Shape token positioning and incentive alignment messaging (in close coordination with legal) 3. Ecosystem Growth Build validator and protocol relationships Develop measurable ecosystem growth pipelines Drive adoption metrics (TVL, validator participation, revenue, protocol integrations) Work closely with BD to convert ecosystem interest into long-term alignment 4. Marketing Execution Oversee content strategy (X, research threads, whitepapers, dashboards, analytics releases) Launch product announcements and ecosystem campaigns Coordinate events, conference strategy, and ecosystem presence Build high-signal thought leadership (not noise) 5. Data & Performance Visibility Define and track performance KPIs Work with engineering to surface verifiable dashboards Translate on-chain metrics into market narratives Monitor validator conversion and retention metrics 6. Legal & Risk Coordination Partner closely with General Counsel on: Token communications Regulatory-sensitive positioning Public statements Ensure messaging aligns with compliance frameworks and avoids unnecessary regulatory risk Strong Plus Experience working with: Solana validators MEV infrastructure LST/LRT ecosystems On-chain liquidity programs Prior token launch or token incentive design experience Experience working cross-jurisdictionally (US + offshore structures)

Summary: We are seeking a dynamic Head of Strategy & Marketing to drive strategic leadership and innovative marketing initiatives within the Solana ecosystem. This role is pivotal in designing go-to-market strategies, positioning products, and crafting narratives that promote ecosystem adoption and growth.

Responsibilities

Develop and implement go-to-market strategies for diverse business lines and products. Own and articulate product positioning within the Solana ecosystem. Translate complex on-chain mechanics into compelling and understandable narratives. Drive engagement and adoption among validators, protocols, and the broader ecosystem. Shape the positioning and strategic direction of tokens in collaboration with legal teams. Conduct competitive landscape analysis within Solana and cross-chain infrastructure. Build thought leadership on market structure, decentralization, and capital efficiency. Develop growth pipelines and drive adoption metrics like total value locked (TVL) and validator participation. Oversee content strategy, launch product announcements, and manage ecosystem campaigns. Define performance KPIs and ensure visibility into data for informed decision-making. Collaborate with legal teams to align messaging with compliance and mitigate regulatory risks.

Required Skills

Proven experience in strategic leadership and marketing within the blockchain or technology sector. Strong understanding of the Solana ecosystem and its components (e.g., validators, MEV, LSTs). Exceptional narrative crafting and communication skills. Ability to analyze market trends and ecosystem shifts for strategic advantage. Experience in driving ecosystem growth and engaging with core crypto-native audiences. Proficiency in developing and tracking performance metrics and KPIs. Experience coordinating with legal teams on regulatory-sensitive communications. Strong plus: Experience with Solana validators, token launches, and cross-jurisdictional operations.

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