Layerzerolabs
The Narrative Lead to maintain positioning clarity and voice The Head of Partner Marketing to amplify ecosystem announcements Product Marketing to translate launches into structured editorial Marketing Ops to align content with GEO/LLM surface strategy
WHAT YOU’LL DO Own the Editorial Engine
Build and manage the global content calendar (APAC, ecosystem, launches, events, thought leadership), ensuring coordination across all channels Create structured workflows for launches, partner moments, and reactive narratives Design content for amplification across ecosystem networks, partners, and community channels Ensure consistent positioning and storytelling across all channels Maintain editorial standards and quality control
Draft announcement threads, launch posts, blog articles, explainers, and ecosystem spotlights Develop long-form, technically credible content to support GEO (Generative Engine Optimization) Produce durable educational content designed to surface across LLMs and search environments
Monitor engagement, adoption signals, and content performance Refine editorial strategy based on what resonates with developers, institutions, and ecosystem partners Continuously improve content systems and workflows
5–8+ years in content strategy, editorial, or narrative roles within crypto, fintech, infrastructure, or technical SaaS Exceptional writing ability — clear, structured, technically credible Ability to operate effectively in fast-moving, high-visibility environments where clarity and speed both matter Deep understanding of crypto-native audiences and institutional audiences Strong editorial judgment and ability to manage high-stakes announcements Systems thinker who can build repeatable workflows, not just create posts Familiarity with GEO/LLM content strategy and durable content design High agency, high ownership, low ego
Equal Opportunity Employer LayerZero Labs is committed to fostering a diverse and inclusive workplace. LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.