Bitmex
Own and manage multi-channel CRM campaigns (Email, Push Notifications, In-app Banners, etc.) to drive user acquisition, activation, and retention. Conduct rigorous A/B testing on messaging, payouts, and campaign structures using SQL and BI tools to track performance and refine strategies. Analyze post-campaign results against set KPI metrics to determine effectiveness, identify trends, and provide actionable insights for future initiatives. Design and manage growth projects such as voucher programs, task-based incentives, and loyalty schemes to move users through the lifecycle stages. Monitor deliverability metrics and user behavior data to identify friction points in the user journey and implement quick, logical solutions to improve conversion. Manage and optimize marketing budgets and strategic payouts, ensuring a high ROI and sustainable CAC (Customer Acquisition Cost). Partner with Product, Data, and Design teams to ensure marketing processes are streamlined and standardized across all touchpoints. Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns. Stay updated on emerging trends, competitor landscape, and growth hacking best practices within the crypto and digital marketing ecosystem.
Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related relevant field. At least 1 year of proven experience in Growth Marketing, CRM, or Marketing Operations. Candidates with experience from trading companies/crypto exchanges are preferred. Past experience with CRM tools such as HubSpot, Salesforce, or Optimove. Hands-on experience with BI and analytics tools such as Tableau, Excel, Mixpanel, or Amplitude. Familiar with SQL and advanced spreadsheet modeling for data-driven decision making. Strong analytical skills with the ability to interpret complex data sets and perform ROI analysis. Excellent written and verbal communication skills in English with ability to streamline cross-functional review and approval processes. Ability to simplify complex data into actionable insights. Logical problem-solving abilities with a quick reaction time to market changes and "out of the box" thinking. A passion for innovation, growth hacking, and staying ahead of industry trends in crypto and digital marketing.
Additional: Basic graphic design skills, creative and fun mindset are highly desirable.
Work from home to help you find the perfect balance between work, family and personal life 25 days of annual leave, on top of public holidays, as well as maternity, paternity and childcare leave… etc to accommodate your growing responsibilities A top tier & comprehensive medical, dental and vision policy for you and your dependents Professional development allowance to support your career advancement Access to our annual wellness benefits to cultivate your physical and mental growth Don’t forget the advantage of our Beyond Border Remote Working policy, where you get to work away from your home country Team building & offsite events to bring our global team closer Life insurance coverage to provide a safety net for your family’s future
LI-CH1Does this sound like the type of working culture you can thrive in? Apply online now!