World
Product Marketing Lead - World ID
$238,000 – $280,0004 days ago
Product, Design San Francisco, CA, USA · Remote USD 200k-235k / year + Equity Posted on Mar 11, 2026 Apply now UX Designer, Device San Francisco — Device
World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.
We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.
World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.
World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Unwrapped event.
About the Team:The Device Team at Tools for Humanity is responsible for all aspects of driving the Supply Chain, Manufacturing, Logistics, Physical Security, Field Operational Compliance, and Technical Support of our world-class hardware devices reaching billions of people globally. We are a rapidly growing, highly cross-functional team that strategically partners with industrial design, optics, software, market operations, and finance teams to define product requirements and execute on development. Join our dynamic team and contribute to the operational excellence of our organization. We offer competitive compensation, professional development opportunities, and a collaborative work environment.
We are looking for a UX Design Lead to own the end-to-end user experience for our biometric iris-verification ecosystem. This role spans the full journey of both the person being scanned and the device operator who facilitates verification across a global deployment environment. You will shape every touchpoint—physical, digital, audio, and environmental—and ensure a seamless, intuitive, and trustworthy experience.
As a senior member of the Design Lab, you will drive research, concept development, new product introduction, and ongoing support for millions of in-field devices. You will work closely with industrial design, hardware engineering, software, research, operations, and leadership to bring world-class experiences to life.
Define and evolve the complete experience for participants and operators across all contexts of use.
Create unified experience principles and frameworks that scale across product lines, regions, and user profiles.
Out-of-box experience (OOBE)
Device surfaces and enclosure
Device stands, accessories, and deployment environments
Remote displays and operator consoles
Mobile apps
Web flows
Audio cues and sound design
Lighting cues and behaviors
Haptics or physical feedback
Plan and conduct user research with participants, operators, and deployment partners.
Translate insights into product requirements, prototypes, service flows, and design guidelines.
Lead UX development from concept through launch for new hardware and software products.
Partner with engineering and manufacturing teams to ensure intent is preserved through build stages.
Monitor the performance of the end-to-end experience in real-world deployments.
Drive iterative improvements to flows, instructions, cues, and physical artifacts based on data and field feedback.
7+ years of UX, service design, or multi-modal experience design, ideally with hardware + software products.
A strong portfolio demonstrating end-to-end systems thinking and multi-touchpoint experience design.
Expertise in designing experiences that blend physical, digital, and sensory inputs.
Hands-on prototyping skills (Figma, motion, audio, physical mockups).
Ability to lead research, synthesize complex data, and drive alignment across cross-functional teams.
Experience working closely with hardware engineering, ID, firmware, and product teams is a plus.
Comfortable working in a fast-paced, iterative environment with high ambiguity.
Pay transparency statement (for CA and NY based roles):The reasonably estimated salary for this role at TFH in San Francisco ranges from $200,000 - $235,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
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Worldcoin participates in the E-Verify Program
Worldcoin is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.
Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.
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