About the role
We’re looking for a Senior Growth Marketing Lead to own user growth end-to-end for Otto, a new neobank/fintech app built on Ethereum.
This role sits at the intersection of performance marketing, lifecycle/CRM, and product-led growth. You’ll be responsible for scaling acquisition while building the systems that drive activation, retention, and long-term value.
This is a high-ownership, highly autonomous role. You’ll be expected to identify opportunities independently, define strategy, and execute without detailed briefs. Success requires strong judgment, comfort with ambiguity, and the ability to balance hands-on execution with long-term growth architecture.
What you’ll do
Own and execute user acquisition across paid and organic channels (paid social, search, partnerships, referrals, incentives). Manage and optimize budgets, CAC, and conversion funnels across the full lifecycle. Partner closely with Product and Engineering to improve onboarding, activation flows, and conversion rates. Analyze performance using analytics tools (Amplitude, Google Analytics) and translate insights into clear, prioritized action. Retention Strategy & Full-Funnel Growth
Define and lead Otto’s growth and retention strategy, connecting acquisition, activation, engagement, and loyalty into a cohesive customer journey. Own core retention metrics - activation, churn, reactivation, LTV - and deliver measurable business impact. Design and run integrated full-funnel campaigns that link upper-funnel awareness to mid-funnel conversion and long-term retention. Lead retargeting and re-engagement programs that convert paid audiences into loyal, retained customers. Establish shared KPIs across acquisition and lifecycle, tying brand and performance spend to downstream retention and LTV. CRM & Lifecycle Marketing
Develop and own a CRM strategy across email, push, in-app, SMS, and emerging channels. Build personalized, trigger-based lifecycle programs that drive engagement at scale. Leverage customer data and segmentation to power automation, experimentation, and continuous optimization. Build modular lifecycle systems that connect acquisition insights with activation and retention workflows. Data, Insights & Growth Systems
Partner with Analytics and Data Science to define and operationalize customer health metrics. Use behavioral data to inform cohort analysis, churn prediction, upsell opportunities, and LTV modeling. Apply lifecycle insights to audience strategy, lookalike modeling, and paid media optimization. Translate data into strategic recommendations that shape the entire growth engine, not just individual campaigns.
Own or coordinate cross-functional initiatives across product marketing, content, launches, and partnerships. Collaborate with designers, engineers, and external partners or agencies as needed. Ensure consistent positioning, messaging, and creative across all growth channels. Help build foundational marketing infrastructure (tooling, dashboards, playbooks). Manage community and audience responses on social platforms (TikTok, Instagram, YouTube). Manage marketing content for the website with contractors (blog, learning center) What we’re looking for
5+ years of experience in growth, performance, or digital marketing for consumer products. Strong track record of driving measurable user growth end-to-end. Deep analytical mindset - comfortable with funnels, cohorts, CAC/LTV, and experimentation. Experience owning campaigns from idea → execution → analysis. Ability to balance strategic thinking with hands-on execution. Comfort operating in fast-moving, ambiguous environments. Strong communication and stakeholder-management skills. Interest in fintech, crypto, DeFi, or modern financial infrastructure. Experience with incentive-based growth (referrals, rewards, credits). Experience with SEO and AI SEO. Nice to have
Experience with compliance, legal, or regulatory constraints in fintech marketing. Experience launching products or features in new markets or geographies. Close collaboration with product teams on onboarding, referral mechanics, incentives, or pricing experiments. Experience scaling a consumer product from early traction to hundreds of thousands of users.
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