Lifecycle/Braze Wizard

Lifecycle/Braze Wizard

moonshot.money

United States Posted on Mar 17, 2026 Apply now Location

USA

Employment Type

Full time

Location Type

Remote

Department

Business

Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.

Since our launch in July 2024, we’ve attracted 2M+ users.

Our mission: Make moonshots possible for everyone.

Our vision: Make a world where life-changing financial outcomes are within everyone's reach.

Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.

This role is full-time, preferably located in NYC. Open to remote for the right candidate.

The Opportunity

As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.

Responsibilities

Own all lifecycle messaging in Braze (email, push, in-app, inbox)

Build and maintain automated onboarding, retention, and win-back flows

Create dynamic segmentation and triggered journeys

Set up and monitor promotions and targeted incentives

Run A/B tests and weekly lifecycle experiments

Track activation → retention → reactivation KPIs and report learnings

What We Look For in You

5+ years in Lifecycle / CRM / Retention for a consumer app

Hands-on proficiency in Braze (canvas, segmentation, etc.)

Experience moving metrics, not just sending messages

Strong short-form copy instincts (mobile-first)

Comfort using data to inform decisions

Nice to Haves

Crypto / trading / sportsbook / DFS experience

Understanding of trader psychology, incentives, and habit loops

Location

NYC preferred (will have to travel for in-person sprints)

Remote

Compensation & Package

Competitive salary

Equity opportunities

5% 401(k) Match

Health benefits (75% premium coverage) + $150,000 in life insurance coverage

$1,000 one time office set up stipend

Flexible PTO

Apply now See more open positions at moonshot.money