Coinbase
Base Social Lead
Remote$170,765 – $200,9003 days ago
Marketing & Communications Australia · Remote Posted on Mar 19, 2026 Apply now
Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
The International Communications team leads Coinbase’s external communications across key global markets, shaping media narratives that support market expansion, regulatory progress, and business growth. This role sits at the centre of high-impact international storytelling, driving earned media, supporting executive visibility, and coordinating closely with Policy, Legal, Product, and regional leaders to ensure clear, consistent, and strategically aligned communications in complex and fast-moving environments.
Drive international earned media and narrative execution Lead proactive and reactive media strategies across priority global markets, securing high-impact coverage around regulatory milestones, product launches, executive visibility, and key corporate moments. Support executive and market communications Partner with senior leaders and regional stakeholders to shape clear, consistent messaging tailored to local regulatory, policy, and market dynamics. Prepare executives for media, speaking engagements, and strategic announcements. Manage cross-functional and agency execution Work closely with policy, legal, product, and regional teams to deliver coordinated communications programs. Oversee PR agencies, drive media relationships, and ensure disciplined execution against strategic priorities.
Strong international communications experience 5+ years of experience with a proven track record delivering earned media and strategic communications in global markets, ideally within fintech, crypto, financial services, or a highly regulated environment. Exceptional media judgment and execution Strong understanding of news cycles, messaging discipline, and reputation management, with the ability to operate effectively in fast-moving and sensitive situations. Cross-functional influence and stakeholder management Ability to partner with senior leaders and multiple internal teams, manage complexity across regions, and deliver clear, consistent narratives across diverse markets. AI Fluency Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human-in-the-loop practices to deliver business-ready outputs and drive measurable improvements in efficiency, cost, and quality.
Experience supporting regulatory or policy-driven communications Background working on communications linked to licensing, regulatory milestones, or government engagement. Familiarity with global crypto and financial markets Understanding of digital assets, institutional adoption, and evolving regulatory frameworks across key international regions. Experience managing international PR agencies and multi-market campaigns Track record of coordinating agencies and delivering communications programs across multiple geographies.
#LI-Remote
Pay Transparency Notice: The target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, and vision).
Annual base salary range (excluding equity and bonus): $159,700—$159,700 AUD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com
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