Payfi Product Marketing Manager

About us Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone.

With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions.

Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges.

Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

What we're looking for We are hiring a PayFi PMM to lead the market positioning, narrative development, and growth execution of Bitget Wallet PayFi (Crypto Card + QR Payment) in key regions.

You will act as the regional PayFi lead especially in LataM, Latin America, responsible for defining and executing the regional playbook (core use case × core capability × core growth lever).

You will work closely with regional teams, the growth team, and cross-functional partners such as product and risk control.

Through data-driven iteration, you will continuously deliver measurable growth results (new users, card/QR activation, cost efficiency, and user quality). 1.

Positioning & Messaging Define target audience, core user needs, and value propositions (Card + QR Pay), forming a clear regional positioning strategy Build a structured selling-point framework: prioritize key messages, define proof points, conduct competitive comparisons, prepare FAQs, and establish compliance boundaries to ensure consistent, credible, and conversion-driven external messaging 2.

Regional GTM & Growth Ownership Develop and execute regional GTM strategy: core use case × core capability focus (Card-first or QR-first) × primary growth levers (KOLs, affiliates, partnerships, paid acquisition, communities, etc.) Set phased targets and milestones, and drive growth through short-cycle iteration (test → scale → review → optimize → systematize) Make key decisions based on data: channel mix, budget recommendations, campaign pacing, scale-up or pause decisions 3.

Channels & Partnerships Collaborate with regional BD, operations, and local teams to build and maintain local channel networks (KOLs, affiliates, partner platforms, etc.) Participate in strategic channel and partnership development, design joint campaign plans with clear measurement frameworks, and drive execution to achieve results 4.

Retrospectives & Playbook Development Leverage attribution dashboards and ROI data to identify effective channels and key bottlenecks, organize post-mortems, and drive optimization Consolidate regional experience into reusable playbooks and templates to support cross-regional replication and scalable expansion What we need 3–7+ years of experience in product marketing, growth marketing, regional GTM, or user growth roles Proven experience driving growth from strategy through execution, with accountability for measurable results (new users, conversion, cost, quality, etc.) Strong positioning and storytelling capability: able to communicate complex products clearly, credibly, and in a conversion-oriented way Strong execution and project management skills: able to align regional and cross-functional teams and drive initiatives forward on schedule Solid data literacy: understands growth funnels, CAC/CPA, and attribution dashboards; able to propose hypotheses and drive iterative optimization Bilingual proficiency in Chinese and English as working languages (able to communicate smoothly with overseas teams and partners; strong English proficiency is a plus) 职位概述 我们正在招聘一位 PayFi PMM，负责 Bitget Wallet PayFi（加密卡 + 扫码支付）在重点区域的市场定位、叙事表达与增长落地。你将作为区域 PayFi 的推广负责人，制定并推进区域打法（主场景 × 主能力 × 主增长杠杆），与区域团队、增长团队以及产品/风控等职能紧密协作，通过数据驱动迭代，持续拿到可衡量的增长成果（新增、开卡/扫码激活、成本与质量）。 工作职责 1. 市场定位与叙事（Positioning & Messaging） -定义目标人群、核心需求与价值主张（Card + QR Pay），形成清晰的区域定位 -搭建卖点体系：卖点排序、证据点、竞品对比、FAQ 与合规表达边界，确保对外口径一致、可信、可转化 2.区域 GTM 与增长结果负责（GTM & Growth Ownership） -制定并执行区域 GTM：主场景 × 主能力（先 Card 还是先 QR）× 主增长杠杆（KOL、Affiliate、合作、投放、社群等） -设定阶段目标与里程碑，采用短周期迭代方式推进增长（测试 → 放大 → 复盘 → 优化沉淀） -基于数据做关键决策：渠道组合、预算建议、活动节奏、规模化/暂停等 3.渠道与合作推进（Channels & Partnerships） -与区域 BD/运营/本地同事协作，搭建并维护本地渠道网络（KOL、Affiliate、合作平台等） -参与关键渠道/合作的策略推进，输出联合运营方案与衡量方式，推动落地并拿结果 4.复盘与方法论沉淀（Retros & Playbooks） -结合归因看板与 ROI 数据，识别有效渠道与关键瓶颈，组织复盘并推动优化 -将区域经验沉淀为可复用的打法/模板，支持跨区域复制与规模化推广 3.渠道与合作推进（Channels & Partnerships） -与区域 BD/运营/本地同事协作，搭建并维护本地渠道网络（KOL、Affiliate、合作平台等） -参与关键渠道/合作的策略推进，输出联合运营方案与衡量方式，推动落地并拿结果 4.复盘与方法论沉淀（Retros & Playbooks） -结合归因看板与 ROI 数据，识别有效渠道与关键瓶颈，组织复盘并推动优化 -将区域经验沉淀为可复用的打法/模板，支持跨区域复制与规模化推广

Job Requirements

-3–7 年以上产品营销/增长营销/区域 GTM/用户增长相关经验 -有从策略到落地推动增长的经验，并对可衡量结果负责（新增、转化、成本、质量等） -具备优秀的定位与叙事能力：能把复杂产品讲清楚、讲得可信、讲得能转化 -强执行与项目推进能力：能拉通区域团队与多职能协作，按节奏推动落地 -数据能力良好：理解增长漏斗、CAC/CPA、归因看板，能够提出假设并驱动迭代 -中英文双语可作为工作语言（能与海外团队/合作伙伴顺畅沟通；英文能力优秀者加分） If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.