Payfi Product Marketing Manager (Campaigns & Operations Focused)

About us Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone.

With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions.

Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges.

Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

What we're looking for We are looking for an Operations Campaign Product Marketing Manager who combines a growth mindset with operational creativity.

This role will be responsible for platform-level growth campaigns and in-app activation for PayFi products (crypto card, QR Pay, etc.).

You will design scalable campaign mechanics and engagement cadence, develop reusable cross-regional “campaign packages,” and collaborate with PMM, regional teams, and the growth team to drive new user acquisition, activation, and first transactions.

What you'll do 1) Growth Campaign Planning Plan key quarterly and monthly campaigns (card issuance, QR activation, first transaction, repeat usage) Develop campaign themes, user value propositions, gameplay mechanics, and communication cadence Translate regional insights into more effective campaign themes and content directions 2) Mechanism & Activation Path Design Design campaign mechanics: tasks, thresholds, reward structures, segmentation, frequency control, and anti-abuse principles (aligned with the growth team) Design in-app activation journeys: entry points, task flows, push notifications, pop-ups, in-app messaging touchpoints, and educational content Drive key funnel optimization and experimental iterations (A/B testing, segmentation, copy/flow testing, etc.) 3) Campaign Playbook Development & Cross-Regional Replication Develop replicable “campaign packages”: execution SOPs, asset requirement lists, regional localization guidelines, and post-campaign review templates Support regional PMMs and regional teams in fast execution by providing templates, timelines, and review frameworks 4) Review & Iteration Monitor core metrics: new users, card issuance, QR activation, CAC, first transaction rate, effective conversion rate, and fraud signals Conduct weekly reviews: summarize effective practices, identify bottlenecks, and drive iteration on mechanics, touchpoints, and creative assets Collaborate with the growth team on budget and settlement, attribution methodology, and continuous anti-fraud optimization What you'll need 3–6+ years of experience in growth operations, campaign operations, lifecycle marketing, or growth-focused product marketing Proven end-to-end campaign ownership experience: from planning → launch → data review → iteration Strong creative campaign capability: able to translate product value into campaign themes and mechanics that users are willing to participate in Strong growth mechanics capability: understands funnel logic, able to design simple experiments and conduct data analysis (SQL not required, but must be able to read dashboards and propose hypotheses) Strong project execution skills: able to align and collaborate across regional teams, growth teams, product, and design Fluent in English for professional communication (multi-region collaboration) 职位概述 我们正在寻找一位兼具增长思维与运营创意的运营活动 PMM，负责 PayFi（加密卡、QR Pay 等产品）的平台级增长战役与站内激活，设计可规模化的活动机制与触达节奏，沉淀可跨区域复用的“战役包”，并与PMM、区域团队、增长团队协作拿到新增、激活与首单结果。 工作职责 1) 增长战役策划 -规划季度/月度关键战役（开卡、扫码激活、首单、复用） -输出战役主题、用户承诺（value proposition）、玩法结构与传播节奏 -将区域洞察转化为更有效的战役主题与内容方向 2) 机制与激活路径 -设计活动机制：任务/门槛/奖励结构、分层、频控、防薅原则（与增长团队对齐） -设计站内激活链路：入口、任务流、Push/弹窗/消息触达、教育内容 -推动关键漏斗优化与实验迭代（A/B、分群、文案/路径测试等） 3) 战役包沉淀与跨区域复制 -输出可复制“战役包”：执行SOP、素材需求清单、区域本地化指南、复盘模板 -支持区域 PMM/区域团队快速落地：给模板、给节奏、给复盘框架 4) 复盘与迭代 -监控核心指标：新增/开卡/扫码激活、CAC、首单率、有效率、作弊信号 -每周复盘：总结有效做法、识别瓶颈、推动机制/触达/素材迭代 -与增长团队联动：预算与结算、归因口径、反作弊策略持续优化 任职要求 3–6 年以上增长运营/活动运营/生命周期运营/产品营销（偏增长）经验 有完整战役闭环经验：从策划 → 上线落地 → 数据复盘 → 迭代 具备“创意战役”能力：能把产品价值讲成用户愿意参与的活动主题与玩法 具备“增长机制”能力：理解漏斗、能做简单实验设计与数据复盘（不要求你写SQL，但要能读懂看板、提出假设） 强项目推进：能拉通区域团队、增长团队、产品/设计等多方协作 英文流利，可工作沟通（多区域协作） If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

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