THE WORK:
Ripple seeks a Director of Social and Community to guide our global social media, owned channels, and community involvement plan. We need a leader who goes beyond social media management to create cultural moments, defy conventions, and establish Ripple as a leading voice in crypto and blockchain.
This role is highly visible and demands great trust. You will define how Ripple appears publicly by leading creative ideas, real-time engagement, and storytelling in a fast-paced setting. Positioned where brand, communications, content, and product meet, this position calls for sharp judgment, keen instincts, and the capacity to act swiftly while maintaining credibility and trust.
If you think in big swings, not safe swings - keep reading!
WHAT YOU’LL DO:
- Develop Ripple’s worldwide social and community approach across platforms (X, LinkedIn, YouTube, emerging channels)
- Lead a high-performing team in a fast paced environment, setting clear direction while empowering bold thinking and experimentation
- Innovate by developing and delivering big, bold, differentiated ideas that elevate Ripple’s leadership, spark conversation, and stand out in crowded, noisy moments. The sky is the limit here.
- Partner with senior executives to build distinctive, credible, high-impact digital presences. Not templated thought leadership but POVs that lead conversations
- Champion and expand Ripple’s global communities, maintaining institutional credibility while encouraging genuine involvement throughout the XRP and crypto ecosystems
- Lead real-time and issues-based engagement, including regulatory developments, market moments, and rapid response scenarios
- Move beyond vanity metrics. Build a framework that measures influence, narrative shift, sentiment strength, authority, and business impact.
WHAT YOU'LL BRING:
- 10+ years of experience in social media, community, or digital communications. This includes senior leadership at a global brand or high-growth technology company. Experience in crypto is a huge plus.
- Proven ability to thrive in fast-paced, high-visibility environments with shifting priorities and public scrutiny
- Equal parts strategist and creator with the capability of crafting thoughtful narratives one day and meme-worthy brilliance the next (or both together).
- The judgment to know when to lean in, and when to hold the line.
- Strong editorial judgment and the ability to simplify complex ideas without losing nuance
- Clear track record of delivering out of the box ideas that drives impact, not just activity
- Data-informed decision maker with a clear point of view on meaningful metrics
Why This Role Matters
Social and community are central to Ripple’s leadership position in the market. This role will build how Ripple interacts with the world in real time, fostering trust, credibility, and influence across institutions, policymakers, and the broader digital asset ecosystem.
NY Annual Base Salary Range
$196,000 — $235,000 USD
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
- Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.