Institutional Marketing Manager

About us Bitget is one of the world's leading digital assets ecosystems.

With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.

Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance.

What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.

We are one of the fastest growing companies in the digital asset sector.

If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!

What you'll do Strategy & Execution: Develop and execute a comprehensive institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors.

Brand Narrative & Positioning: Craft compelling narratives that translate complex concepts into value propositions that resonate with sophisticated, risk-aware institutional clients.

Thought Leadership: Position the company and its executives as industry leaders.

Oversee the creation of white papers, research reports, op-eds, and blog posts.

Event Representation: Serve as a company ambassador by representing the firm at high-profile industry conferences, roundtables, and proprietary events.

This includes speaking on panels, moderating discussions, and leading client dinners to network and generate leads.

Content & Communications: Oversee the production of institutional-grade marketing collateral (pitch decks, fact sheets, case studies) and manage communications targeting the financial press.

Digital Strategy: Collaborate with the growth team to ensure digital channels (LinkedIn, X, Newsletter) effectively target and nurture institutional leads.

Cross-functional Collaboration: Work closely with the Sales and Business Development teams to align marketing campaigns with pipeline goals and provide them with the tools needed to close deals.

What you'll need Experience: 8+ years of marketing experience, with a significant portion focused on financial services (investment banking, asset management, fintech) and at least 2 years in Web3 / Crypto / Blockchain.

Institutional Focus: Proven track record of marketing to institutional or accredited investors, understanding their unique compliance needs and investment theses.

Web3 Native: Deep understanding of blockchain technology, DeFi protocols, staking, custody, and the overall digital asset ecosystem.

Exceptional Communication: Outstanding written and verbal communication skills in English and Mandarin.

Ability to distill complex technical topics into clear, professional messaging.

Executive Presence: Polished, professional demeanor with the confidence to represent the company in high-stakes settings with C-level executives and fund managers.

Network: Established network within the institutional investment community is a strong plus.

Education: Bachelor’s degree required; MBA or CFA designation is a significant advantage.

Why Bitget?

Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges We are a global company with staff members from over 50 different countries and regions We are growing and looking for world-class ambitious talents to help us continue this journey We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe We offer competitive salaries and benefits Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!

If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

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