Inmobi
Senior Product Manager ML Decision Systems Demand Side Platm
$103,000 – $109,0003 days ago
InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com
Overview of the role: We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market. This leader will serve as the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build, for whom, why it matters, and how it should be understood in the market — operating upstream of traditional sales enablement and ensuring that product and go-to-market decisions are anchored in real customer behavior and market dynamics. In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these capabilities as foundational inputs to commerce and lifecycle outcomes — not standalone performance features. This is a highly visible leadership role responsible for shaping how our DSP is understood by customers, partners, and the broader industry. This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence. Occasional travel may be required for client meetings, industry events, and strategic partner engagement.
The impact you’ll make: Outside-In Market & Customer Insight (Foundational)
Buyer motivations, constraints, and decision criteria How commerce, performance, and retail media network (RMN) budgets are actually allocated What customers say they want versus what they actually buy
Define ideal customer profiles (ICPs) and buying personas Prioritize the highest-impact use cases Pressure-test internal assumptions Serve as the internal arbiter of market reality when perspectives diverge
Problem framing rooted in customer pain points A clear value proposition tied to measurable business outcomes A compelling articulation of why DSP-native commerce versus alternative solutions
Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture.
App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar)
App user acquisition User re-engagement Retargeting and lifecycle marketing
Position these capabilities as inputs into commerce and lifecycle outcomes — such as conversion, repeat purchase, and lifetime value (LTV) — rather than isolated performance tactics. Define ICPs, buying triggers, and success metrics for growth and performance marketers. Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.
Lead product marketing strategy across the broader ecosystem, supporting DSP-led commerce and growth. Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships. Own product marketing engagement with marquee measurement and attribution partners, ensuring alignment between product capabilities, performance insights, and customer value.
Validating ICP and buyer needs before build Defining success metrics that customers genuinely care about Influencing roadmap prioritization using market insight
Drive event-led and moment-led launches with clear strategic intent, ensuring launches are timely, differentiated, and outcome-driven.
Where commerce and app growth should be positioned within the DSP strategy Where investments should be prioritized Where capabilities do — and do not — create meaningful customer value
Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy Track record of partnering closely with Product teams to influence roadmap decisions and drive successful product launches Experience executing both PLG and SLG go-to-market motions in high-growth technology environments Strong leadership and stakeholder management skills, with the ability to influence cross-functional teams and senior executives Experience building and mentoring product marketing talent and establishing scalable product marketing practices Comfort operating in a fast-paced, ambiguous environment where priorities evolve, and strategic judgment is essential
InMobi Advertising – Powering data-driven mobile marketing for the world’s leading brands Glance – A revolutionary Gen AI-powered lockscreen & TV content platform transforming how millions discover and engage with content. 1Weather – One of the world’s leading weather platforms, delivering precise, reliable, and real-time weather forecasts
With deep expertise in AI, mobile, consumer technology, and digital innovation, we are home to some of the brightest minds in the industry. What sets us apart? Not just what we build. How we build it. At InMobi, we balance our hunger for cutting-edge tech with a deep focus on our people - their growth, well-being, and potential.
At InMobi, you’ll be surrounded by people who…
Think big and act fast: We’re entrepreneurial, thrive in ambiguity, and love solving high-impact problems Are passionate, fanatically driven, and take immense pride in their work: We care deeply about the impact we create and continuously push our potential Own their outcomes: We take responsibility, make bold decisions, and execute with confidence Embrace freedom with accountability: We value autonomy and understand that trust comes with responsibility Believe in lifelong learning: We welcome feedback, challenge ourselves to grow, and aren’t afraid to take smart risks
Competitive salary and RSU grant (where applicable) High-quality medical, dental, and vision insurance (including company-matched HSA) 401(k) company match Generous combination of vacation time, sick days, special occasion time, and company-wide holidays Substantial maternity and paternity leave benefits and compassionate work environment Flexible working hours to suit everyone Wellness stipend for a healthier you! Free lunch is provided in our offices daily Pet-friendly work environment and robust pet insurance policy - because we love our animals! Employee Assistance Program (EAP)
If this sounds like the kind of team, role, values, benefits, and challenges that excite you, we’d love to hear from you. Go for it!
InMobi is an equal opportunity employer InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work. InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The InMobi Culture At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
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