Sales & Business Development San Francisco, CA, USA Posted on Apr 5, 2026 Apply now Location
Full time
Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.
We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time.
You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine.
Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert
Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness
Own Button's growth strategy which includes acquisition, activation, retention and referral
Build and run marketing across paid, organic and community channels
Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement
Partner with engineering to optimize onboarding and the core activation funnel
Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems
6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company
Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them
Strong written and verbal communication skills
Strong analytical expertise and ability to use data, build models and run experiments
High ownership mindset and attention to detail
Experience with onchain products
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