Moonshot
Senior Product Manager - Core Platform
United States7h ago
Posted on Mar 17, 2026 Apply now Location
Full time
Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.
Since our launch in July 2024, we’ve attracted 2M+ users.
Our mission: Make moonshots possible for everyone.
Our vision: Make a world where life-changing financial outcomes are within everyone's reach.
Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.
This role is full-time, preferably located in NYC. Open to remote for the right candidate.
As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end: email, push, in-app messaging, segmentation, journeys, and reactivation. Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.
Own all lifecycle messaging in Braze (email, push, in-app, inbox)
Build and maintain automated onboarding, retention, and win-back flows
Create dynamic segmentation and triggered journeys
Set up and monitor promotions and targeted incentives
Run A/B tests and weekly lifecycle experiments
Track activation → retention → reactivation KPIs and report learnings
5+ years in Lifecycle / CRM / Retention for a consumer app
Hands-on proficiency in Braze (canvas, segmentation, etc.)
Experience moving metrics, not just sending messages
Strong short-form copy instincts (mobile-first)
Comfort using data to inform decisions
Crypto / trading / sportsbook / DFS experience
Understanding of trader psychology, incentives, and habit loops
NYC preferred (will have to travel for in-person sprints)
Competitive salary
Equity opportunities
5% 401(k) Match
Health benefits (75% premium coverage) + $150,000 in life insurance coverage
$1,000 one time office set up stipend
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