Lead Analyst - Programmatic Buying

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

Team Overview

InMobi’s Media Buying team works to manage revenue operations and is focused solely on buying media for the company, globally (including China Export Demand) across UA, REM and Brand Awareness. We are focused on winning new business, growing InMobi’s market share, and developing our reputation of being an industry leader.

What will you be doing : 

As part of the Media Buying team, you will be playing a critical operations and revenue management role at InMobi. You would be completely responsible for setting campaigns, managing and delivering revenue on the “DSP Platform” and you are expected to work closely with all stakeholders (regional sales, supply, product, engineering, marketing and ad ops teams) to drive cross functional support to maximize revenue delivered. He/ she would have to drive revenue reporting and tracking, data analytics and develop insights into supply needs, pricing optimization, product/ tech liaising exercises.

We are looking for sharp, analytical and growth oriented professionals who can solve complex problems in a structured manner, have experience of working in cross functional roles and develop close strategic relationships with stakeholders, while proactively and clearly communicating data and insights to sales, supply, product teams and to global leadership.

You are expected to work for growing the Revenue and Margin for the region/pod allocated by actively collaborating with Customer Success/ Sales teams by understanding the capabilities of the DSP Platform. 

Key Responsibilities 

• Day to day management of mobile display/video campaigns across various DSPs/Platforms (onboarding, Creation, Optimization, Reporting and insights etc).
• Complete ownership of revenue (plus margin) management for a portfolio of advertiser clients - Work on the account growth strategy with the Sales and Account Management team.
• Close Monitoring of campaign behavior and ability to act instantly on important issues affecting revenue for the company. Meet and exceed campaign goals through campaign strategy and optimization.
• Work with huge volumes of data to arrive at meaningful insights and strategies about the campaigns.
• Own weekly exec level revenue/ margin reporting for the portfolio of accounts.
• Ability to work with various stakeholders like Account management, Product and Tech team to identify and maximize revenue opportunities.
• Ability to take ownership and getting things done in the stipulated time.

What do we require from you?

• At least 5 years of experience in a role encompassing Account/ Revenue management and data analysis, preferably (not mandatory) from digital/ programmatic/ad tech background.
• Tech or B.Sc in Statistics, Mathematics, or other quantitative or analytical field.

Ideal candidates must possess: 

• Good relationship management skills, communication, attention to detail, analytical mindset, technical aptitude with a basic to medium level understanding of the digital ad marketplace.
• Strong, robust MS Excel skills and proven competency in data analysis and logical reasoning.
• Prior client facing experience while owning revenue management for a product/ business line/ account/ geography (Good to have)
• Ability to work across different global cultures and in a matrix style environment.
• Structured thinking: Ability to think through issues in a structured manner and use different frameworks to solve problems.
• Communication skills: Ability to present recommendations in a logical and clearly articulated manner.
• Basic to medium proficiency in the ad tech ecosystem of ad exchanges/ networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad-operations, delivery and measurement platforms.

Nice to have: 

• Outstanding teamwork, organizational & interpersonal skills, with tremendous attention to detail. 
• Ability to work across different global cultures and in a matrix style environment 

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.