Senior Global Events Marketing Manager

About the Role

As a Senior Global Events Marketing Manager at Yellow Card, you will own the strategy, execution, and performance of events across priority markets. You will drive Yellow Card's presence at high-impact events where our teams will engage senior decision-makers, strengthen institutional relationships, and drive measurable business outcomes. Sitting at the intersection of marketing, sales, partnerships, and leadership, you will elevate events into a strategic growth channel and focus on revenue-driving touchpoints.

Key Responsibilities

1. Global Events Strategy & Execution

• Own and lead Yellow Card's global events strategy across conferences, owned events, executive roundtables, and partner activations.
• Design high-impact experiences tailored to institutional clients, regulators, partners, and ecosystem stakeholders.
• Build annual and quarterly event roadmaps aligned to business priorities and regional growth goals.
• Identify and prioritize flagship events and sponsorship opportunities that maximize visibility and ROI.

2. VIP & Stakeholder Engagement

• Partner with senior leadership, sales, and partnerships teams to curate high-value engagements for strategic accounts.
• Develop tailored event experiences for executives, including private dinners, roundtables, and closed-door sessions.
• Ensure cohesive pre-, during-, and post-event engagement for top-tier partners — from invitation and briefing to follow-up and pipeline handoff.

3. Event Production & Operations

• Oversee end-to-end event execution, including content programming, speaker management, logistics, vendor coordination, travel, and on-site delivery.
• Manage agencies, venues, and third-party event partners across multiple regions.
• Ensure consistent brand experience and quality across all events globally.
• Develop scalable processes, playbooks, and systems for repeatable excellence.

4. Cross-Functional Collaboration

• Work closely with Marketing to amplify event reach through integrated campaigns (email, paid, social, PR).
• Partner with Product Marketing and Brand Comms to shape event narratives and messaging.
• Collaborate with Sales to align event strategy with pipeline generation and deal acceleration.
• Coordinate with Legal, Compliance, and Operations teams to ensure compliance across regions.

5. Performance Measurement & ROI

• Define success metrics for events, including pipeline influence, revenue impact, engagement, and brand lift.
• Track and report on event performance, providing insights and recommendations for optimization.
• Implement tools and systems to measure ROI and improve attribution across the funnel.

6. Innovation & Experience Design

• Push creative boundaries to deliver differentiated event experiences in the fintech and digital payments space.
• Leverage emerging technologies (including AI) to enhance personalization, efficiency, and attendee engagement.
• Continuously benchmark against industry leaders and competitors to keep Yellow Card ahead of the curve.

What You Bring

Experience

• 5–10+ years of experience in global events marketing, experiential marketing, or field marketing, ideally within fintech, digital payments, or B2B technology.
• Proven track record of delivering high-impact events that drive measurable business outcomes (pipeline, revenue, partnerships).
• Experience working across multiple regions, including emerging markets.

Skills & Competencies

• Strong strategic thinking combined with exceptional execution skills.
• Experience managing complex, multi-region event programs simultaneously.
• Deep understanding of how events influence the B2B sales cycle and customer journey.
• Proficiency with marketing and event technologies (e.g., Salesforce, Salesforce Marketing Cloud Account Engagement (MCAE), etc.).
• Strong vendor management and negotiation skills.
• Excellent communication skills with executive presence and stakeholder management experience.
• High attention to detail with a commitment to delivering world-class experiences.
• Ability to thrive in fast-paced, ambiguous environments with a proactive and solutions-oriented mindset.
• Experience leveraging AI and automation tools to improve workflows and event impact is a strong advantage.

Other Requirements

• Willingness and ability to travel (when required).
• Familiarity with the stablecoin, digital payments, or fintech ecosystem is a strong plus.

Why Join Us

• Remote-first with a globally distributed team
• Competitive compensation
• Performance-driven culture with direct impact on company growth
• Build the global events program from the ground up
• Own strategy and budget, not just execution
• Work at the forefront of financial infrastructure innovation across emerging markets