Coin Metrics
Demand Generation Lead
Infrastructure
London, UK, New York, NY, USA11h ago
USD 120k-150k / year + Equity
Posted on May 1, 2026 Apply now Location
Full time
Compensation $120K – $150K • Offers Equity • Offers Bonus Institutional Fabric for the Digital Asset Market
Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem. Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem. We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle.
At Talos, you’ll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn. We believe every member of our team brings invaluable insights and abilities that drive Talos forward. In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth.
We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus. Whether in-office or remote, you’ll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary.
GTM Engineer (Revenue Systems & Pipeline Infrastructure)
We are seeking a GTM Engineer to build and scale the systems that power pipeline generation across our go-to-market efforts. This is a technical role operating at the intersection of Marketing, Sales, and Revenue Operations.
You will design and manage the infrastructure that identifies high-intent accounts, enriches and prioritizes them, triggers engagement based on real-time signals, and routes opportunities into the appropriate workflows.
You will also oversee key components of the marketing and outbound technology stack, including integrations, data flows, and AI-driven workflows, ensuring all activity is scalable, measurable, and aligned to revenue outcomes.
This role requires a high degree of ownership and initiative, with the ability to independently identify opportunities, design solutions, and drive implementation. You will be joining a small Revenue Operations and Growth function, operating as an individual contributor — there is no large ops team behind you, and no established playbook to inherit. We're building fast and need someone who thrives in that environment.
Partnering closely with Marketing, Sales, and Revenue Operations teams, you will ensure targeting, outreach, and reporting systems operate cohesively and improve over time.
Responsibilities Systems architecture, automation, and GTM technology
Design and own the end-to-end GTM systems ecosystem across CRM, marketing automation, outbound tools, and enrichment platforms
Build inbound and outbound workflows that score, enrich, route, and trigger engagement — so no signal goes unworked
Develop enrichment pipelines combining firmographic, technographic, and intent data to fuel targeting and personalization
Implement signal-driven automation across the full funnel, from first touch to routing and follow-up
Manage integrations across CRM, marketing platforms, paid media, and analytics systems — and evaluate new tools against clear criteria for scalability and data integrity
Targeting, data, and signal infrastructure
Define ICP segmentation based on buying behavior and account characteristics
Build propensity models that predict purchase likelihood — not just describe accounts — informed by unique data points, signal density, and historical conversion patterns
Translate clean, modeled data into activated workflows: outreach triggers, routing logic, and sales enablement inputs
Own the data foundation: automated CRM enrichment, deduplication, and hygiene routines that keep Salesforce clean, consistent, and trustworthy across the GTM stack
Outbound systems and performance
Design and operate multi-channel outreach systems across email and LinkedIn
Manage deliverability infrastructure, including domains, inboxes, and sequencing logic
Run structured tests to improve conversion rates and system efficiency
Align outreach strategies to multi-stakeholder institutional buying processes
Tracking, attribution, and reporting
Support marketing leadership with strategic planning, KPI tracking, and executive dashboards
Implement and maintain tracking frameworks (GTM, GA4, UTMs, conversion tracking)
Define attribution models and funnel metrics aligned to revenue outcomes
Build dashboards and reporting systems that provide clear visibility into pipeline performance
Standardize KPI definitions and reporting across GTM functions to support leadership decision-making
AI-driven workflows
Implement AI-supported workflows for research, enrichment, and personalization
Ensure outputs remain relevant, accurate, and aligned to target accounts
Continuously evaluate and refine how AI is applied across GTM systems
Cross-functional collaboration
Partner with Marketing and Sales to align systems, workflows, and data to GTM objectives
Design for self-serve from the start — intuitive workflows, good documentation, and lightweight training so teams can execute without bottlenecking through ops
Collaborate with Sales to improve targeting, routing, and conversion across the funnel
Act as a technical partner to both functions, raising the bar for how teams use data and automation
Qualifications Experience
5+ years in GTM engineering, revenue operations, marketing operations, or a related systems-focused role
Experience building GTM systems in a B2B environment with long or complex sales cycles - ideally in financial services, fintech, or institutional markets
Track record of improving pipeline generation and conversion through system design
Technical capability GTM systems & Automation
Marketo — lifecycle design, lead routing, scoring, and segmentation (strongly preferred)
Salesforce CRM — pipeline management, data hygiene, and workflow automation
Experience building integrations across CRM, marketing automation, enrichment, and analytics systems
Experience building or managing inbound scoring and routing workflows, not just outbound systems
Comfortable working with APIs, webhooks, and low-code automation tools
Data, enrichment, and signals
Experience working with firmographic, technographic, and intent data to define ICP and scoring logic
Ability to design scalable data flows and enrichment pipelines across GTM tools
Strong attention to data quality, signal precision, and cross-system consistency
Comfortable with data foundation work: CRM hygiene, deduplication, schema consistency — the unglamorous work that makes everything else function
Familiarity with tools like Clay paired with enrichment providers (Prospeo, FullEnrich) and sequencing platforms (Instantly, Smartlead) to turn raw account data into activated, multi-touch outreach
LinkedIn Sales Navigator for account mapping, buying committee identification, and outbound targeting within institutional and enterprise accounts
Familiarity with signal platforms such as Common Room or Trigify to surface buying intent, community signals, and account activity that feed into targeting and outreach triggers
Familiarity with the broader data stack — data warehouses (Snowflake, BigQuery) for raw intelligence, signal generation tools (Phantombuster, Apify) for behavioral data, and how these feed into enrichment and decisioning layers
Outbound and performance systems
Hands-on experience with outbound infrastructure — domains, inboxes, sequencing, and deliverability
Multi-channel coordination across email and LinkedIn, with an eye on how targeting and timing affect conversion
Structured experimentation mindset: run tests, read results, iterate
Tracking and analytics
GTM, GA4, UTMs, and conversion tracking — implementation and maintenance
Solid understanding of attribution models and funnel metrics
Ability to build clear, decision-ready dashboards and reports for GTM leadership
Technical foundations
Working knowledge of HTML/CSS, basic JavaScript, and SQL
Experience with BI tools (Tableau or similar)
Strong systems-design mindset — thinks in workflows, dependencies, and feedback loops
Comfortable using AI tools to accelerate enrichment, research, and personalization workflows - knows when to apply them and how to evaluate output quality.
Understands how data flows across interconnected GTM tools — and can diagnose and resolve issues when it breaks
Ways of working
High agency — proactively identifies gaps and drives solutions without waiting to be asked
Comfortable operating in a lean team, building from scratch with minimal process and no dedicated ops org behind you
Structured problem-solver who can collaborate with and influence stakeholders across functions
Commercial bias: every system you build should answer the question "does this help drive conversion?" — if it doesn't, it's not worth shipping
Experimental mindset: moves fast from idea to working system, measures what works, kills what doesn't, and scales the winners
Curious and adaptable: picks up new tools quickly and improves systems over time
Why this role?
Broad scope across Marketing, Sales, and Rev Ops
High ownership in building and scaling GTM infrastructure
Direct impact on pipeline generation and revenue outcomes
Check out these videos and links to learn more about Talos and our culture!
Podcast: 2023 episode with co-founders Anton & Ethan
Website: Explore Talos: Products, Investors, Team & More
Case Studies: Real world examples of client solutions
Awards: Talos Wins Hedgeweek Global Digital Assets Award 2024
Andreessen Horowitz re: Talos: "The company best suited to drive institutional adoption is one that understands traditional capital markets deeply and is forward-thinking enough to fully grasp the promise of crypto. Talos is that company."
You will also enjoy a comprehensive array of competitive benefits, regardless of your location, within our warm, welcoming, and ambitious company culture. Our offerings include a monthly wellness credit for personal use, such as gym memberships, massages, or even a ski pass for your next holiday. Additionally, we provide paid lunches in the office, monthly fitness and evening socials to foster connections with colleagues, and annual offsite events to engage with the wider team.
Sounds compelling? We’d love to hear from you. Contact us directly.
Also, check out other open positions listed on our website.
Talos is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Talos is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at careers@talos.com.
To protect the interests of all parties, Talos Trading, LLC and its affiliates (“Talos”) strongly discourage submission of unsolicited resumes from any source other than directly from a candidate.
Talos will NOT pay fees, commissions or compensation of any kind (“Fees”) for any placement or hire resulting from the receipt of an unsolicited resume. Talos will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees and Talos reserves the right to contact, interview, and hire the candidate directly.
Agencies, search firms, recruitment firms and similar organizations (“Agencies”) must obtain advance written approval from Talos’s internal recruiting team to submit resumes, AND must sign a valid fully executed placement agreement with Talos in order to be eligible to receive any Fees from Talos. Talos will not pay a Fee to any Agency that does not have such agreement in place. By submitting a resume without a signed agreement, you acknowledge and accept these terms.
© Talos Trading, careers@talos.com
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Compensation Range: $120K - $150K
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