About KuCoin Australia
KuCoin is one of the world’s leading digital asset exchanges, trusted by over 30 million users globally. In Australia, we are building something far bigger than a standard exchange — we’re creating a multi-vertical ecosystem that will evolve across regulated crypto, AUD rails, and future product lines that haven’t hit the Australian market yet.
Our mission is simple: Move fast. Execute with precision. Dominate the market.
And we are doing this with a young, hyper-intelligent team who share one aligned vision: to be at the forefront of the crypto revolution in Australia.
We operate as one unit — tight, collaborative, and relentlessly driven.
If you thrive in ambitious environments and want to build something historic rather than simply join a company… this will resonate with you.
Core Responsibilities:
Execute the Australian Marketing Plan
- Roll out pre- and post-launch marketing activities.
- Coordinate KOL/influencer campaigns and partnerships.
- Manage PR agency relationships and launch-related media output.
- Oversee digital campaigns including paid ads, social media, and email marketing.
- Localise global marketing materials and messaging for the Australian market.
- Organise launch events, activations, and PR stunts.
Assist in Project Management
- Track deadlines, deliverables, and priorities across teams.
- Maintain internal project management tools and reporting.
- Coordinate between compliance, product, legal, and global marketing.
- Prepare summaries, timelines, and execution plans for local leadership.
Vendor and Stakeholder Coordination
- Liaise with creative, media, and tech vendors involved in local campaigns.
- Ensure agency work aligns with brand guidelines and business timelines.
- Act as the operational point of contact for the AU C Suite and global teams.
Campaign Reporting and Analysis
- Monitor performance of all AU marketing activities.
- Report KPIs, engagement, and conversion metrics weekly.
- Optimise campaign execution based on data and feedback.
What we're looking for
- Hands on marketing operator who can work in a fast-paced environment.
- Clear communication skills with the ability to translate global messaging and strategies into locally relevant content.
- Strong organisational skills and attention to detail.
- Comfortable working directly with leadership in a high-velocity environment.
- Able to attend events and represent KuCoin Australia professionally.
- Experience in fintech, financial services, or crypto is highly advantageous (strong consumer tech or high-growth startup experience is also valuable)