Who We Are
Apex Fintech Solutions (Apex) powers innovation and the future of digital wealth management by building tech-forward solutions that help simplify, automate, and facilitate access to financial markets for all. Our robust suite of fintech software enables us to support clients such as Stash, Betterment, SoFi, Webull, and eToro, amongst many others; collectively, Apex powers access to the stock market for over 22+ million end customers.
At Apex, we are changing how the securities industry operates by reinventing the status quo, which was manual, slow, and accessible only by the ultra-wealthy. We're digitizing and democratizing systems so that everyone has an opportunity to invest.
When you're at Apex, you drive this change. You're part of a global team with a clear vision: to be the trusted technology that powers the digital economy. Our offices in Austin, Dallas, Chicago, New York, Portland, Belfast, and Manila are home to over 1,000 employees.
Together, we’re shaping the future of financial innovation. Embrace change. Solve big. Win together. And be G.R.E.A.T. — grit, results, empathy, accountability, and teamwork — with Apex.
We’re proud to be recognised for the innovative work we do, the purpose-driven nature of our work, and the collaborative culture we’ve created. Here are just a few of the many awards we’ve recently received:
Best Places to Work
2026, 2025, 2024, 2023 - Presented by BuiltIn
WealthTech of the Year
2025 - Presented by US FinTech Awards
The World’s Top 250 Fintech Companies
2024 - Presented by CNBC
About This Role
As Apex’s first Senior Product Manager for Digital Assets, you will set the direction and independently own a net-new business line spanning stable coin funding, tokenization of equities, and crypto trading. You will identify high-impact opportunities, establish the operating model for a 0-to-1 product organization, oversee end-to-end delivery across design, engineering, data, and go-to-market, lead strategic partnerships with crypto infrastructure providers, and ensure the product meets performance, reliability, and regulatory standards while representing Digital Assets in executive forums and with key clients.
Key Responsibilities:
- Independently own Apex's Digital Assets product line spanning stablecoin funding, tokenization of equities, and crypto trading: define vision, strategy, and a multi-quarter roadmap that delivers material outcomes (revenue growth, client experience, regulatory readiness) and clear decision rights; partner with SMEs across compliance, legal, engineering, and business development to maintain and evolve the roadmap as market and regulatory conditions change.
- Lead discovery by synthesizing client feedback, usage data, market signals, and competitive intelligence in the digital assets space into clear problem statements and hypotheses; translate findings into PRDs/epics; manage the product-level backlog across one or more teams, clarifying scope and sequencing for novel, technically complex capabilities.
- Set product OKRs/KPIs and operating mechanisms (intake, prioritization, governance, release planning) for a net-new digital assets organization; ensure execution discipline through cadenced reviews, risk management, and course-correction.
- Lead complex, cross-org initiatives spanning engineering, legal, compliance, and business development; influence senior stakeholders and secure resources for the highest-impact digital asset work; align multiple teams on goals, milestones, and accountability.
- Establish and enforce quality, reliability, security, and compliance guardrails appropriate for regulated digital asset products; own product health and SLAs with engineering, including postmortems and remediation for incidents.
- Develop compelling business cases; guide investment decisions and portfolio prioritization across the Digital Assets product area, including build/buy/partner evaluations and ROI modeling for crypto custodians, exchanges, stablecoin issuers, and tokenization platforms.
- Represent the Digital Assets product in executive forums and with key clients; drive alignment and accountability; communicate strategy, regulatory trade-offs, and performance transparently.
- Coach and elevate PMs; review roadmaps/PRDs; raise the bar on discovery, experimentation, and decision quality; mentor on product craft, operating standards, and stakeholder influence within the digital assets domain.
Education and Experience:
- Bachelor’s degree in Computer Science, Software Engineering, Information Systems, Finance, or a related technical field required; Master’s (e.g., MBA, CS, Engineering) preferred, or equivalent experience.
- 6–8+ years in product management, including independent ownership of a product line or net-new business area.
- History of setting vision and multi-quarter roadmaps, influencing senior stakeholders, and delivering material business outcomes — ideally in a 0-to-1 or new business line context.
- Experience in digital assets, blockchain, or crypto product development at a crypto-native firm or a regulated financial institution; track record establishing operating mechanisms, managing regulatory risk, and leading high-visibility launches.
Knowledge, Skills, and Abilities:
- Systems and portfolio thinking: defines product vision and multi-quarter roadmap for a net-new business line; aligns investments to outcomes across stablecoin, tokenization, and crypto trading domains.
- Executive communication and influence: frames trade-offs and decisions for C-suite and board-level audiences; secures resources and cross-org alignment in a high-ambiguity, 0-to-1 environment.
- Metrics and modeling: sets KPIs/OKRs; models revenue impact and ROI for novel digital asset capabilities; course-corrects based on performance, market dynamics, and regulatory developments.
- Technical and architectural fluency: engages on blockchain/DLT, crypto custody and wallet infrastructure, stablecoin settlement mechanics, tokenization, and crypto exchange/order routing; understands scalability, security, and compliance implications at the architectural level.
- Operational excellence: builds operating mechanisms from scratch; owns product health, SLAs, and postmortems for novel, regulated digital asset infrastructure.
- Strategic partnership management: evaluates and leads relationships with crypto custodians, exchanges, stablecoin issuers, and tokenization platforms; drives build/buy/partner decisions with clear ROI and risk frameworks.
Preferred Qualifications:
- Deep fluency in the digital assets regulatory environment (FinCEN, SEC, CFTC, BitLicense, state money transmission licensing); experience working directly with legal and compliance to ship regulated products.
- Executive-level storytelling with data: demonstrated ability to present digital assets strategy, trade-offs, and business performance to C-suite and board-level audiences.
- Track record leading major launches of regulated financial products and managing full operational readiness, including partnership integrations with crypto infrastructure providers.
- Background bridging traditional financial services (brokerage, custody, clearing) and digital assets — particularly valuable given Apex’s position as a trusted clearing and custody partner to the industry.
Work Environment:
- This job operates in a hybrid office, environment 3 days per week.
- Up to 20% travel (We're a distributed company.)
#product management #mid-senior #full-time #APEX
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Our Rewards
We offer a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP), competitive PTO, 401k match, parental leave, and HSA contribution match. We also provide our employees with a paid subscription to the Calm app and offer generous external learning and tuition reimbursement benefits. At AFS , we offer a hybrid work schedule for most roles that allows employees to have the flexibility of working from home and one of our primary offices.
EEO Statement
Apex Fintech Solutions is an equal opportunity employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, marital status, or any other protected characteristic. Our hiring practices ensure that all qualified applicants receive fair consideration without regard to these characteristics.
Disability Statement
Apex Fintech Solutions is committed to creating an inclusive and accessible workplace for all candidates, including those with disabilities. We are dedicated to ensuring equal employment opportunities and providing reasonable accommodations to qualified individuals with disabilities. If you require reasonable accommodations to participate in the application or interview process, please submit your request via the Candidate Accommodation Requests Form. We will work with you to provide the necessary accommodations to ensure your full participation in our hiring process.
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