Bangalore1h ago
The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
At CoinDCX, Design is more than just aesthetics, it is a strategic growth engine. Our Creative Team doesn't function as a traditional "in-house studio" that merely fulfills tickets; we are core business partners who define how millions of Indians perceive and interact with the future of finance.
We operate as a self-motivated, high-impact unit that bridges the gap between complex fintech products and intuitive user experiences. As a member of this team, you won’t just "design collaterals" you will articulate visual strategies that drive trust, clarity, and measurable business outcomes. Whether it’s a high-stakes performance campaign or a seamless in-app journey, our work is rooted in intentionality and brand excellence.
We move with speed and precision, treating every touchpoint as an opportunity to move the needle on engagement and retention. If you are a systems-thinker who thrives in a high-velocity environment and believes that great design is a non-negotiable lever for business growth, you’ll find your home here.
We are looking for a Manager – Graphic Design (4+ years of experience) who can own visual lifecycle systems at scale. Someone who understands that in fintech, clarity, hierarchy, and trust are growth levers.This isn’t just a visual execution role. It’s a design systems and performance role, responsible for designing and ensuring lifecycle communication drives action, confidence, and retention as customer journeys grow in complexity.
You will work closely with Growth, Product, Brand, and Analytics leaders to ensure lifecycle design is intentional, scalable, and measurably effective.
You’ll Excel in This Role If You
* Design variety of collaterals like Key visuals, Logos, Emailers, Performance creatives, Campaigns, Banners etc. for channels you’ll be driving growth on: Performance, email, push notifications & in-app journeys * Define and scale CLM design frameworks across onboarding, activation, engagement, and retention * Ensure visual consistency, accessibility, and clarity across lifecycle channels2. Drive performance through design
* Own design impact on engagement, CTR, and downstream conversion * Translate growth OKRs into clear visual strategies for high-intent moments * Integrate brand personality with best practices in high performing design3. Enable experimentation at scale
* Build modular, test-ready design systems that enable rapid A/B testing * Improve learning velocity through clean, comparable visual variants4. Fluent with softwares and AI Tool Stack (non negotiable) -
* Figma, Canva, Adobe Creative Suite, Gemini Pro, Adobe firefly, ChatGPT pro etc. * Good to have engaged with CLM tools (not compulsory ) - Clevertap, Hubspot, Moengage, etc5. Set the craft and quality bar
* Be the final gatekeeper for lifecycle visual quality * Balance speed and scale without compromising clarity or brand trust6. Influence cross-functionally
* Partner deeply with Performance marketing, CLM teams, Product Managers, and Brand teams * Advocate for user clarity and trust in high-stakes financial journeys
* Design-Led Performance Lift: You consistently drive higher CTRs and open rates through visual hierarchy, "scannability," and high-intent CTAs that outperform previous baselines. * Systemic Velocity: You’ve built a modular design system that allows the Growth team to deploy experiments without sacrificing brand quality. * Conversion via Clarity: You can point to specific visual interventions like a redesigned onboarding flow or a simplified transaction email that directly reduced user drop-off and improved activation rates. * Fatigue Mitigation: You’ve implemented a visual variety framework that keeps "always-on" campaigns feeling fresh, effectively lowering creative fatigue and opt-out rates. * A/B Testing Mastery: Your design experiments yield clear, actionable data; you don’t just "test colors," you test visual metaphors and information architectures to see what drives financial action. * Trust & Brand Consistency: Despite high-velocity output, 100% of lifecycle touchpoints feel cohesive, secure, and premium, reinforcing CoinDCX as a trusted financial partner.
* Application Review – We assess skills, experience, and alignment * Recruiter Connect – A conversation to understand your background and aspirations * Functional Round(s) – Deep dive into trading concepts, analytics, and problem-solving * Assignment / Simulation Round (Role Dependant) – Real-world scenarios to evaluate decision-making and execution * Culture & Values Discussion – Understanding how you collaborate and grow * Founder Conversation (Optional) – For select roles and levels
We believe the best ideas emerge when people build together. Collaboration, speed, and trust thrive when teams share the same space.
This is a work-from-office role, based out of either our Bangalore office, where innovation happens in real time.
We believe great people deserve great experiences.
* Design Your Own Benefits – Flexible perks tailored to your lifestyle * Unlimited Wellness Leaves – Prioritize rest, recovery, and well-being * Mental Wellness Support – Access to counseling, wellness experts, and workshops * Bi-Weekly Learning Sessions – Continuous learning and skill acceleration
If you’re excited about owning critical trading operations, solving complex market challenges, and helping shape the future of Web3 in India — this role is for you.
Join CoinDCX and help us make crypto accessible to every Indian, together.
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