Bangalore1h ago
The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale. We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next. If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
At CoinDCX, Brand is our primary trust engine - the system that translates frontier financial technology into mass adoption, institutional credibility and category leadership.
As SVP - Marketing, you will be the Category Architect for Crypto in India. Your mandate is not to promote crypto, but to normalize and institutionalize it - shaping how millions of Indians understand, assess and trust this new asset class.
You will own the full arc of brand impact: trust, recall, organic acquisition and market share. Operating at the intersection of cultural narrative, regulatory nuance, reputation management and capital discipline, your work will determine how CoinDCX is seen as the default, responsible gateway to the future of finance.
This role calls for a leader who thinks in multi-year horizons, stays steady under external scrutiny and builds brand systems that endure market cycles. You will lead a 20+ member, multi-disciplinary team across brand, media, social, PR, content and creative, while partnering closely with Growth, Product, Policy, Business and Leadership to ensure absolute alignment between what we build, say and stand for.
If defining a category, stewarding institutional trust at scale and building one of India’s most consequential financial brands excites you, this role will both challenge and reward you.
* Metric & Budget Ownership: Directly own all Brand KPIs (Brand Health and Social Media Metrics, and Organic Acquisition) and a ₹100Cr+ annual brand budget. You are the DRI (Direct Responsible Individual) for optimizing spend across ATL, BTL, Digital Media, Social, Content and PR to drive organic pull and ROI. You are accountable not just for outcomes, but for capital allocation logic behind every brand decision. * Category Architecture: Own the multi-year category roadmap. Translate technical VDA (Virtual Digital Asset) complexities into high-trust, education-led consumer narratives that move the Trust Index. * Org Design: Scale and lead a 20+ person team across Brand and Media, Creative, PR, Social, and Content. Build a "minus-one" leadership layer to reduce SVP intervention in daily execution. * Category Creation and Market Leadership: Define and execute the playbook for expanding the Indian crypto category while disproportionately increasing CoinDCX’s share of users, trust and mindshare. * Reputation Systems: Design and own proactive PR and "Issue Readiness" playbooks to safeguard institutional credibility during market volatility. * Strategic Integration: Partner with Product and Policy teams to ensure the brand promise of "Responsible Education" is lived in the App UX and is fully compliant.
You’ll Excel in This Role If You
* Think in First Principles: You solve for the root "Trust Gap" rather than quoting standard marketing frameworks. * Act as an Owner: You treat company capital and reputation as your own; you make difficult trade-offs to protect long-term equity over short-term "hacks." * Translate Strategy: You convert disruptive technologies into simple, trusted, mass-market stories without losing technical accuracy. * Build Systems: You prioritize building scalable content and PR engines over managing individual creative tasks. * You are comfortable being the final decision maker during moments of reputational, regulatory or public scrutiny.
* Trust & Recall: Measurable uplift in "Institutional Trust" scores and "Responsible Education" recall. * Efficiency: Blended CAC reduces as a result of improved organic acquisition and brand-driven conversion. * Market Share: Targeted increase in CoinDCX's % share of the total Indian crypto user base. * Independence: Your leadership bench executes high-impact campaigns with minimal intervention from you.
Why This Role Matters & What’s In It For You
You are shaping how an entire nation perceives the future of money. This is a rare opportunity to define the category standards for a $2.45B unicorn and work side-by-side with founders to drive the company’s mission. You will gain an unfiltered view of how abrand scales from 10 → 100 in one of the world’s fastest-evolving industries. Very few roles allow you to shape how a nation learns to trust a new financial system. This is one of them.
* Application Review – We assess for skills, alignment, and intent * Recruiter Connect – A short conversation to understand you better * Functional Round(s) – Deep dive into your approach, craft, and problem-solving * Assignment / Simulation Round – A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios * Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best * Founder Conversation – For certain roles at senior levels, you may meet our founders to explore strategic alignment and long-term fit
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of ourBangalore office, where energy, alignment and innovation move in real time.
We believe great people deserve great experiences.
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.