VP, Consumer Products

Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure. As Blockstream continues to grow, we are expanding our Consumer Products division to accelerate adoption of our Bitcoin-based tools, such as the Blockstream Jade hardware wallet and the Blockstream mobile wallet.

We are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream’s consumer-oriented portfolio. This senior leadership role will drive go-to-market execution, build new distribution channels, and ensure the profitability and growth of Blockstream’s consumer products. Reporting directly to executive leadership, you will be responsible for strategy, execution, and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoption. The role involves close collaboration with the Chief Marketing Officer, and you’ll be expected to work from our Menlo Park office 2-3 days a week.

What You Will Be Doing (Responsibilities)

• Sales and Business Development: Lead all sales and business development activities for Blockstream’s consumer products, expanding adoption and market share.

• Pricing Strategy: Define and implement pricing models that align with profitability targets and long-term growth goals.

• Channel Development: Build new sales channels and affiliate programs to broaden reach and distribution.

• Demand Generation: In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products.

• Brand Awareness: In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism.

• Product Input: Serve as a primary source of market and customer requirements to guide product enhancements and new offerings.

• Strategic Alignment: Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies.

• Additional Duties: Perform other responsibilities as needed to support the success of the consumer business unit.

What We Look For In You (Required Qualifications)

• Leadership Experience: Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries.

• Sales & Business Development: Strong experience leading sales and channel development strategies that deliver measurable results.

• Strategic Marketing Skills: Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism.

• Analytical & Financial Acumen: Experience defining pricing models and managing P&L responsibility.

• Cross-Functional Collaboration: Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes.

• Communication Skills: Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences.

• Entrepreneurial Mindset: Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic vision.

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