About us
Bitget is one of the world's leading digital assets ecosystems. With over 120 million registered users, Bitget has one of the most comprehensive suites of blockchain products and services available via bitget.com.
Our mission is to support the growth of the digital assets industry and we believe it represents the future of finance. What we do empowers the future of finance by ensuring secure, efficient and smart digital transactions.
We are one of the fastest growing companies in the digital asset sector. If you are looking for cutting-edge work, where you will have opportunities to develop your career among peers who are experts in their field, and you believe in the future of digital currency, then look no further than Bitget!
What you'll do
- Define and evolve the overall brand strategy, positioning, and messaging framework for a global crypto audience
- Design and execute qualitative and quantitative user research programs to understand trader behavior, pain points, decision drivers, and brand perception
- Translate user insights into actionable brand strategies, campaign concepts, and product positioning
- Lead brand and product marketing for new feature launches, trading products, and platform upgrades, crafting compelling narratives that drive adoption and engagement
- Develop go-to-market strategies that resonate with both crypto-native users and newcomers
- Identify, negotiate, and manage high-impact brand sponsorships and strategic partnerships (e.g., esports, esports, sports, conferences, cultural events, industry thought leadership)
- Maximize ROI from sponsorship assets through integrated campaigns across digital, social, and offline channels
- Lead integrated brand campaigns across digital, social, PR, and offline channels
What you'll need
- 8+ years of experience in brand marketing, product marketing, or related roles, with at least 3 years in the cryptocurrency or blockchain industry
- Experience at a crypto exchange is strongly preferred
- Bilingual in English and Chinese (native-level proficiency in both), and able to create content, lead meetings, and negotiate partnerships in both languages
- Proven track record of leading global brand campaigns and product launches
- Strong understanding of the crypto trading ecosystem, including spot trading, derivatives, DeFi, and Web3 trends
- Experience managing sponsorships and partnerships with measurable business outcomes
- Data-driven mindset with experience using research and analytics to inform brand decisions
- Excellent stakeholder management and cross-functional communication skills
- Comfortable working in a fast-paced, remote-first environment
Why Bitget?
- Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges
- We are a global company with staff members from over 50 different countries and regions
- We are growing and looking for world-class ambitious talents to help us continue this journey
- We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe
- We offer competitive salaries and benefits
- Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!
If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!
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