Job Responsibilities:
1. Market Expansion and User Growth
• Responsible for expanding contract trading business in the Kurdish speaking market, developing local business development strategies, and increasing market share;
• Develop and maintain resources such as KOLs, community leaders, and trading teams through online and offline channels to drive user growth;
• Plan and execute local marketing campaigns to increase brand awareness and boost user activity and trading volume.
2. KOL and Partner Management
• Identify and connect with potential partners such as local KOLs, traders, and investment institutions to establish long-term partnerships;
• Establish a tiered KOL management mechanism and develop incentive programs for different levels of KOLs to improve conversion rates and ROI;
• Evaluate the market contribution of partners through data analysis and optimize cooperation strategies.
3. Transaction Data and Business Optimization
• Monitor and analyze local market transaction data, develop targeted growth strategies, and increase trading volume and active users;
• Focus on user feedback, collaborate closely with product, operations, and risk control teams to optimize the trading experience and improve user retention;
• Research competitor activities, adjust market strategies promptly, and ensure a competitive advantage in the market.
4. Community and Brand Building
• Responsible for building and managing the local Kurdish speaking community, enhancing user interaction and loyalty;
• Collaborate with the marketing team on localized brand promotion, including social media marketing, AMAs, trading competitions, and other activities;
• Monitor policy compliance to ensure market expansion complies with local regulations.
Job Requirements:
1. Industry Experience
• Experience in cryptocurrency BD/market development, familiar with futures trading;
• Possess resources and connections in the Kurdish speaking market, with experience in successfully expanding into the local market;
• Understand cryptocurrency trading market dynamics, possess data analysis capabilities, and be able to develop growth strategies.
2. Marketing and Community Skills
• Proficient in building strong relationships with local KOLs, traders, and communities, and effectively driving their promotional collaborations;
• Familiar with social media marketing (e.g., Telegram, Twitter, Facebook), with extensive experience in community operations;
• Able to plan and implement localized marketing campaigns to enhance brand influence and user growth.
3. Communication and Teamwork
• Possesses excellent business development and negotiation skills, capable of independently developing and managing local partners;
• Fluent in English, Kurdish proficiency preferred;