India1h ago
Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Circle is committed to visibility and stability, expanding into strong jurisdictions. Speed and efficiency are motivators, and employees live by company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. The company offers a flexible work environment where new ideas are encouraged and everyone is a stakeholder. We are looking for a highly motivated, strategic, and experienced Product Marketing Manager to lead go-to-market strategy and execution for Circle’s payments products. In this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. The ideal candidate thrives in fast-paced, ambiguous environments, is comfortable operating independently, has a strong grasp of financial services, specifically payments, a talent for turning complex concepts into clear narratives, and a bias toward both strategic thinking and hands-on execution. Key Responsibilities include: Collaborating cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally; Driving go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact; Crafting compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth; Leading competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition; Developing data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals; Steering high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.
Qualifications: 8+ years in B2B Product Marketing or equivalent role owning product GTM strategy and execution, 4+ years of experience across fintech, payments, or financial services with demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies, Solid grasp of blockchain fundamentals including stablecoins, payments infrastructure, or crypto rails, Growth mindset & agility, Customer-centric technical storyteller, Proactive team player, Cross-functional Collaboration, Strategic Thinking