Koinly [https://koinly.io/] is one of the fastest-growing crypto tax platforms, trusted by hundreds of thousands of investors across the UK, Australia, Canada, and The United States. We sit at the intersection of DeFi, on-chain activity, and real-world financial compliance: the unsexy but essential infrastructure layer that every active crypto user eventually needs.
We have strong product-market fit, a deeply technical and loyal user base, and a growing paid acquisition presence. We're only scratching the surface.
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🎯 Why this role exists
You most likely know this better than anyone: crypto users don't convert like typical SaaS audiences. They're skeptical of ads, they live in Discord and Telegram, they have wallet addresses not email addresses, and they have strong opinions about which tools they trust. Reaching them takes someone who speaks the language: not because you studied the market, but because you're actually in it.
This role is for a performance marketer who understands this audience because they're part of it. Someone who can run rigorous paid acquisition and affiliate programs while also thinking creatively about where and how we can best reach crypto-native users.
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🔎 Role at a glance
- Mission: Own Koinly's paid acquisition, affiliate program, and cross-channel campaign coordination end-to-end.
- Team: Marketing
- Reports to: Head of Marketing
- Location: Remote, Europe only. We don't review applications from outside Europe.
- Employment type: Full-time contractor (B2B)
- Experience level: 5+ years
- Perks: 32 days PTO, 100% async culture, flexible schedule, and real ownership
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🏗️ What you'll do
Paid acquisition and channel strategy
Own and scale paid acquisition end-to-end. Google Ads is our current backbone, but identifying and validating new channels is a core part of the job. Examples include crypto communities, niche placements, and contextual integrations.
- Build and manage the performance marketing playbook: channel mix, budget allocation, bidding strategy, campaign structure.
- Design and run integrated campaigns across paid, email, social, and content, tied to key moments like tax season across our markets (US, UK, AU, CA, EU).
- Manage budgets responsibly, scaling what works and cutting what doesn't, always anchored to ROI.
Affiliate program
Own the affiliate program from recruitment and onboarding through commission structure, performance monitoring, and fraud detection. You'll identify high-value affiliates, negotiate terms, and grow relationships, working closely with Partnerships on warm intros and other opportunities.
Performance and optimisation
- Write and iterate on ad copy, develop landing page briefs, and direct creative assets. You're self-sufficient here.
- Run structured experiments across copy, creative, audience segmentation, and landing page experience.
- Build dashboards and reporting frameworks that make ROI visible and actionable.
- Go beyond platform-reported ROAS: cohort analysis, incrementality, and understanding the gap between what Google tells you and what's actually happening in your funnel.
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🧑🚀 Who you are
You're a performance marketer who thinks in audiences before platforms. You have proven experience with technically-minded, crypto-native communities and know how to reach them.
Required:
- 5 to 8 years in performance marketing or paid acquisition, ideally in B2C SaaS.
- Native-level English, written and spoken. You will write copy, communicate async across time zones, and represent the brand in written form. Strong command of the language is non-negotiable.
- Genuine familiarity with the crypto space. You've marketed in crypto, fintech, or a similarly complex regulated space, or you have a track record reaching developer, trader, or technically-minded audiences. Or you're simply one of them (active DeFi participation, on-chain activity > not someone who bought ETH once on Coinbase).
- Strong command of Google Ads with a track record of scaling paid budgets with measurable ROI.
- Creative channel thinking. You've identified and tested non-obvious acquisition opportunities, not just optimised existing ones.
- Strong data analysis skills. SQL proficiency, ability to build reports, run funnel analysis, and draw your own conclusions without relying on a data team. We expect you to interrogate numbers, not just read dashboards.
- Ability to write compelling ad copy and direct creative production, even without a dedicated creative team.
- Comfortable operating autonomously in a remote, async environment.
Bonus points:
- Affiliate program management experience.
- Experience with seasonal demand businesses (tax, travel, education, retail).
- Familiarity with attribution modelling, cohort analysis, and multi-channel reporting.
- Technical automation mindset: you've written Google Ads scripts, built automated reporting, or used AI tools to scale your workflow.
🧰 Skills
Google Ads, Paid Acquisition, Performance Marketing, Affiliate Program Management, Campaign Strategy, Budget Management, A/B Testing, Ad Copywriting, Landing Page Optimisation, Data Analysis, Dashboard Reporting, Cohort Analysis, Incrementality Testing, Attribution Modelling, Funnel Analysis, SEO, Email Marketing, Social Ads, Crypto, DeFi, Web3, Fintech, B2C SaaS, Remote Work, Async Communication
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🚀 Your first 90 days
Days 1 to 45: Foundation and alignment
- Immersion: Get deep on the product, the audience, and the crypto tax landscape. Understand who we're targeting, where they are, and what resonates with them.
- Audit: Assess the current state of paid channels, campaigns, and reporting. Understand what's working, what isn't, and where the biggest opportunities are.
- Quick wins: Identify and launch at least one experiment > a new channel, an unconventional placement, an improved landing page, or a format worth testing.
- Cross-functional sync: Build working relationships with Content, Design, Partnerships, and Product to establish how you'll collaborate on acquisition going forward.
Days 46 to 90: From auditing to executing
By the end of your first quarter, you've moved fully from auditing to executing. You have a clear acquisition roadmap, a reporting framework that tracks what matters, and early signals on where to double down. The affiliate program has been assessed and you've made a growth vs. maintenance call. At least one creative channel bet is live and generating data. Your first cross-channel campaign is designed or in motion. The function is yours and it's moving.
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✏️ Our hiring process
- Apply with CV/LinkedIn and brief answers to application questions.
- 15 to 30 min intro call with our Recruitment team.
- Take-home technical assignment.
- Interview with Chief of Staff.
- Interview with Head of Marketing.
- Offer.
What helps your application: Show the work. Include case studies that demonstrate success across channels and budgets. Numbers, outcomes, context.
Due to our domain, background checks are required before joining. By applying, you consent to processing your data for recruitment purposes per our privacy policy.
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💙 Why join Koinly
AIM High. Work Smart. Scale with Impact.
We build products that people genuinely rely on, turning days of manual work into minutes. Our mission is to reduce compliance friction today while providing insights that help users make smarter financial decisions tomorrow. We tackle hard, complex challenges at global scale with a small, autonomous, and efficient team.
We're 100% remote with team members across 20+ countries, and we mean it: no mandatory hours, no micromanagement, no performative meetings. You own your work and your schedule.
What that looks like in practice:
- Adoption: We build for real users with real problems. Hundreds of thousands of crypto investors trust Koinly to get their taxes right.
- Impact: We turn what used to be days of manual reconciliation into a matter of minutes.
- Mission: We're reducing compliance friction today and building the financial intelligence layer that helps crypto users make smarter decisions tomorrow.
- Scale: Global markets, multiple tax regimes, a technically complex domain — the problems here are genuinely hard.
- Efficiency: Small team, high ownership, no bureaucracy. If you've ever wanted to see the direct impact of your work, this is that environment.
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Not the right role?
We're growing fast. If Koinly caught your eye but the timing or fit isn't quite right, connect with us [https://careers.koinly.io/connect] and turn on job alerts. We'll be publishing more roles across marketing, product, and beyond in the months ahead.