Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
Responsibilities
· Optimize Hubspot Strategy for full funnel alignment with Marketing, Sales, and Customer Success teams.
· Work with the Growth Marketing team to build and scale Merkle Science’s marketing operations & insights · function, creating the right marketing operations framework, automation, and reporting to accelerate our growth.
· Standardize campaign processes around lead capture, data capture, assignment, notification and other workflows.
· Develop reports that help the marketing team analyze key KPIs including marketing channel performance and effectiveness, funnel conversion rates, and other key conversion metrics.
· Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company.
· Manage ongoing projects and effectively communicate status across stakeholders.
· Balance long-term projects with day to day changes and demands across a dynamic go to market organization.
· Serve as primary system administrator for marketing operations platforms and integration points.
· Draft documentation and update ongoing documentation around new and existing system architecture