We’re looking for an experienced marketing leader to take full ownership of one of our most dynamic and fast-growing markets. Malaysia sits at the intersection of strong adoption, financial innovation, and a highly engaged trading community — and we’re seeking someone who can shape and elevate our presence in this space.
As a Regional Marketing Manager, you will lead a local team, develop campaigns that resonate deeply with Malaysian clients, and operate with a high level of autonomy in a market where your impact will be immediate and visible.
If you’re passionate about fintech, have a deep understanding of the local landscape, and thrive in both strategic planning and hands-on execution, we’d love to connect with you.
Responsibilities
- Drive regional market growth by adapting global marketing strategies to local trends, competitive dynamics, and cultural nuances
- Lead, mentor, and align a local team (KOL, SMM/Community, PR/Events, and Content specialists), ensuring clear direction and smooth execution
- Develop and execute quarterly marketing plans tailored to Malaysia and its client community
- Own and manage the regional marketing budget, optimizing spend across channels to maximize efficiency and results
- Leverage analytics tools to track campaign performance, analyze user behavior, and inform strategic decisions
- Act as the key liaison between the local team and Global HQ, sharing insights and coordinating on global initiatives
Requirements
- 4+ years of marketing experience, including at least 2 years in a leadership role managing a team of 3+ specialists (KOL, Content, PR, or SMM/Community) within fintech, crypto, retail trading, or a similar fast-paced industry
- Strong expertise in organic growth and partnership-driven acquisition within the Malaysian market
- Comprehensive understanding of 360° marketing, including brand building, influencer/KOL marketing, PR, community growth, performance marketing, and social media
- Proven experience managing and optimizing regional marketing budgets of $50,000+ monthly, with a strong focus on reducing CPA and maximizing ROI
- Hands-on experience with analytics tools such as Google Analytics 4, Tableau, or PowerBI, with the ability to interpret cohort data, traffic quality, and LTV
- Familiarity with project management tools (e.g., Jira, Asana, Confluence) to ensure alignment and timely execution
- Native Malay proficiency and strong business-level English for cross-regional collaboration
Will be a plus
- Experience sourcing, evaluating, and closing partnerships with Malaysian influencers, financial bloggers, media outlets, and local partners
- Hands-on experience with mobile attribution platforms such as AppsFlyer or Adjust (including conversion tracking, fraud detection, and traffic quality analysis)
- Understanding of financial advertising regulations and compliance in Malaysia
- Familiarity with AI and automation tools to enhance content creation and campaign execution
We offer
- Experience a dynamic and engaging work environment
- 16 paid vacation days per year
- 14 paid sick leave days per year
- 11 days Public holidays
- Medical insurance
- Dental expenses reimbursement
- Parking and commuting reimbursement
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)