We are looking for a Product Manager to create and develop a comprehensive loyalty and retention ecosystem that maximizes trader Lifetime Value (LTV), reduces churn, and turns active users into brand advocates.
Responsibilities
- Shape and execute the product vision and roadmap for the Loyalty & Retention domain
- Design the logic for bonuses, rebate systems (spread/commission cashback), and VIP programs
- Manage the product backlog, write clear Product Requirements Documents (PRDs), set tasks for the development team, and oversee execution
- Conduct regular CustDev interviews with traders to uncover their true motivators and barriers
- Collaborate with the Data Science team to build churn prediction models and personalize promotional offers
- Analyze the performance of launched features and iteratively improve the product
Requirements
- Proven experience as a Product Manager (preferably in high-frequency products)
- Strong understanding of key metrics: Retention, LTV, Churn, DAU/MAU, ROI
- Proven track record of developing and launching loyalty programs, bonus engines, and referral systems
- Strong proficiency in product analytics tools and a data-driven approach to decision-making
- Experience in conducting A/B tests and customer development (quantitative and qualitative research)
- Understanding of user behavior & psychology (ideally, the psychology of a trader or gamer)
- Customer Empathy: Ability to understand traders' pain points and drivers (fear of loss, excitement, need for recognition)
- Strategic Thinking: Ability to foresee how a bonus system will impact the business in the long term, not just in the immediate future
- Excellent communication skills: Strong skills in driving cross-functional teams (Engineering, Marketing, Analytics, Support)
- Proactivity: Readiness to independently identify growth opportunities within the retention funnel and pitch solutions
Will be a plus
- Direct experience working in CFD/Forex brokers or Crypto exchanges
- Personal experience in trading or investing
- Understanding of CRM marketing principles (push notifications, automated email sequences) to sync product features with marketing communications
We offer
- Tax expenses coverage for private entrepreneurs in Ukraine
- Expert support and guidance for Ukrainian private entrepreneurs
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)