Japan22h ago
About GRVT
GRVT is the only exchange architected on its own yield-generating, tokenized deposit layer — where every dollar is instantly transformed into a productive, yield-bearing asset. Capital compounds continuously across trading, investing, and spending, without ever leaving self-custody or going idle.
Where traditional exchanges force a tradeoff between yield generation and capital deployment, GRVT eliminates that constraint entirely. Tokenized deposits function simultaneously as margin, yield instruments, and liquidity primitives — compounding across the full lifecycle of capital, from fiat on-ramp to perpetuals trading, institutional vaults, and real-world spending.
Built on a dedicated privacy chain powered by zkSync Prividium, GRVT delivers CEX-grade performance with on-chain settlement — fully self-custodial by design. The company is founded by alumni from Goldman Sachs, Meta, and DBS.
About the Team
The Marketing function at GRVT operates as a strategic growth engine at the intersection of narrative, capital, and network effects. We shape how on-chain trading is understood, adopted, and scaled globally — across perpetuals, spot, options, and emerging investment networks.
We integrate brand, growth, and community into a unified operating system, partnering closely with Product, BD, and Design to drive measurable adoption. Our mandate is not just awareness — but market positioning, liquidity activation, and long-term ecosystem expansion within the Web3 and institutional landscape.
What You’ll Do
We are seeking a Head of Marketing who operates as a market strategist, narrative architect, and ecosystem builder — capable of translating product innovation into market dominance. This role requires both high-level strategic thinking and hands-on execution, augmented by AI-native workflows.
1. GTM & Growth Strategy
Own and orchestrate a global marketing strategy across brand, growth, content, and ecosystem expansion.
Lead end-to-end go-to-market (GTM) strategies for token launches, major product releases, and platform milestones — from narrative design to liquidity and adoption outcomes.
Architect and execute GRVT’s Token Generation Event (TGE) strategy as a top priority, spanning pre-launch positioning, exchange listings, and sustained post-TGE engagement.
Design multi-phase campaign systems aligned with product, tokenomics, and partnership roadmaps to ensure precision in timing and messaging.
Shape market understanding of token utility, governance, and staking mechanisms for a sophisticated DeFi audience.
2. Community, Liquidity & Network Effects (Upgraded)
Design and scale GRVT’s community as a strategic growth and liquidity layer, not just a communication channel.
Architect network effects across X (Twitter), Discord, Telegram, and emerging platforms — driving compounding engagement, retention, and on-chain participation.
Build structured community systems (ambassador programs, contributor loops, incentive design) that convert users into advocates, liquidity providers, and long-term ecosystem participants.
Lead high-impact activations (AMAs, campaigns, trading competitions, governance participation) tied directly to product adoption and capital inflows.
Continuously optimise community signal quality, engagement depth, and conversion into trading and staking behaviours.
3. Brand, Narrative & Market Positioning
Define and evolve GRVT’s positioning as a category-defining exchange at the intersection of self-custody, yield, and trading infrastructure.
Craft high-conviction narratives that resonate across retail, institutional, and developer audiences.
Lead a multi-channel content strategy that simplifies complex DeFi primitives into compelling, conversion-driven storytelling.
Establish GRVT as a thought leader in on-chain trading, capital efficiency, and tokenized financial infrastructure.
4. Strategic Partnerships & Ecosystem Expansion
Build and manage high-leverage relationships with KOLs, crypto media, exchanges, and DeFi protocols.
Identify and execute co-marketing and co-liquidity opportunities with ecosystem partners, launchpads, and infrastructure players.
Expand GRVT’s presence within the broader Web3 ecosystem, driving both brand credibility and user acquisition through partnerships.
5. Performance Marketing & Token Promotion
Own the full performance marketing stack — including paid acquisition, SEO/SEM, and growth experimentation.
Maintain rigorous tracking of CAC, LTV, activation, and retention metrics across all funnels.
Lead coordinated token promotion strategies across community, content, paid, and partner channels.
Build a culture of experimentation, analytics, and continuous optimisation.
6. Team & Operating System
Build and lead a high-performance marketing organisation across growth, content, brand, and community functions.
Establish a scalable marketing operating system — integrating planning, execution, analytics, and feedback loops.
Drive cross-functional leadership and alignment across Product, BD, Design, and Leadership teams to ensure cohesive execution of GTM priorities.
Lead complex, cross-regional marketing initiatives and act as the central owner of major strategic projects (e.g. TGE, product launches, ecosystem campaigns).
Own and manage the global marketing budget, with clear reporting on ROI, growth impact, and strategic outcomes.
Leverage AI tools to enhance speed, quality, and scalability across content, analytics, and campaign execution.
Who You Are
You are a Web3-native marketing leader who understands markets, narratives, and network effects at a fundamental level. You combine strategic clarity with executional excellence, and thrive in fast-moving, high-growth environments.
Minimum Requirements
Deeply embedded in the Web3 ecosystem, with strong understanding of DeFi, token markets, and on-chain user behaviour.
8–10 years of marketing experience, including 3+ years in leadership roles within high-growth Web3 or crypto companies.
Proven track record of leading successful TGE or token launch campaigns end-to-end.
Demonstrated ability to build and scale high-engagement communities across X, Discord, and Telegram.
Hands-on experience in performance marketing and growth execution.
Strong proficiency in leveraging AI tools to accelerate marketing outcomes.
Exceptional storytelling ability across retail, institutional, and developer audiences.
Strong cross-functional leadership and collaboration skills.
Fluent in English, with experience operating across global/APAC markets.
Preferred Qualifications
Experience at a crypto exchange, DEX, or trading-focused DeFi protocol.
Proven success scaling products across APAC and emerging Web3 markets.
Strong existing network within KOLs, crypto media, and ecosystem partners.
Experience building marketing functions from 0→1 in a startup environment.