Rho Labs
VP of Product
NYC$275,000 – $350,00022h ago
About Us
Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.
Rho is hiring a Growth Marketing Lead to own acquisition end-to-end across both paid and organic channels, bringing more tech-forward businesses onto Rho. You'll work directly with the VP of Marketing, and you'll partner with and mentor our Growth Associate across both acquisition and lifecycle.
This is a builder's seat with real ownership. You'll set the creative and channel strategy, move fast, test relentlessly, and put real budget behind what works. If you do your best work when you own the outcome end to end, read on.
This is an IC role for someone with 5+ years of experience who has owned both paid and organic channels and a number, moved fast without sacrificing rigor, and has genuine fluency with AI as part of how they work - not as a tool they're learning, but as a tool that already changes what they can ship in a week.
Launch and scale growth channels end to end, paid and organic: paid social, YouTube, organic social, and influencer and affiliate plays. You own strategy, targeting, creative direction, testing, and optimization.
Treat creative as the growth lever. Performance is a creative and targeting problem before it's a budget problem. You'll run high-velocity creative testing, read the signal fast, and pour fuel on what works.
Build the playbook for acquiring tech-forward small businesses at scale: find the channels and creative that reach them efficiently, prove the model, and scale what works segment by segment.
Own a number. You'll carry CAC, LTV, and payback targets, decompose them, run bets against them, and stay honest about what's working and what isn't.
Partner with and mentor our Growth Associate, including close collaboration on lifecycle marketing - onboarding, activation, and retention - so paid acquisition and lifecycle reinforce each other rather than running on separate tracks.
Operate as a true partner to sales. Over-communicate, share what's converting, and treat the pods as collaborators in the funnel, not a handoff.
Build attribution you can trust. Where the platforms fall short, get scrappy about measuring what's actually driving pipeline.
Use AI to do things that weren't possible before: generating and iterating ad concepts at speed, building testing and reporting workflows that compress your cycle time, and exploring builds that blur the line between marketer and agentic operator. You're not waiting for a tutorial - you're figuring it out.
4-6+ years in growth or performance marketing with hands-on ownership of paid and organic channels and a budget you were accountable for.
A track record of owning a number and hitting it. You can walk us through a goal, how you broke it down, the bets you ran, and what actually happened, including the ones that didn't work.
Strong creative instincts. You can brief, evaluate, and iterate on ad creative, especially video, and you have a real point of view on what makes a hook land. A weak hook registers before the first second is up.
Genuine scrappiness: examples of fast-to-launch programs that drove real pipeline, not polished campaigns that quietly underperformed.
Full-funnel fluency, from awareness to conversion, with the judgment to fix the bottleneck that actually matters before scaling spend.
CAC discipline. You treat the budget like it's your own money and can defend every dollar.
Genuine fluency with AI tools - already active in your workflow, not aspirational.
High agency and low ego. You don't wait to be told what to do, and you're honest about what hasn't worked.
You communicate with clarity: you show up with context, bring stakeholders along early, and tie decisions to outcomes.
Experience marketing to founders, startups, or SMBs, or fintech and banking literacy.
You can name operators or brands doing growth marketing well right now and articulate why.
Experience scaling a channel from the first dollar to meaningful spend.
Systems for capturing and amplifying founder-led and UGC content.
Our people are our most valuable asset. The salary range for this role is $150,000 - $185,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.
Rho Labs
Rho Labs