Rho Labs
VP of Product
NYC$275,000 – $350,00022h ago
About Us
Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.
We’re hiring a Senior Marketing Manager to own Rho’s growth in the consumer brands vertical – nationwide. You’ll build the strategy and run the plays that put Rho in front of the founders, operators, and finance leads building the next generation of consumer products: CPG, apparel, beauty, food and beverage, direct-to-consumer, and beyond.
This is a sales-partnered role with a pipeline number, a real budget, and tight collaboration with the reps who own consumer brand accounts. You’ll build the relationships, create the moments, and generate the demand – together with sales, you close.
Consumer brand founders are a distinct audience. They’re brand-savvy, community-oriented, and often capital-efficient in ways that make Rho’s full stack genuinely compelling. They talk to each other. When you win one, it opens doors to five more.
We have early traction in this vertical. Your job is to accelerate it.
Own the pipeline number. Sourced pipeline, new consumer brand logos, attribution in Salesforce. You set the targets and drive them through every motion you run.
Build Rho’s presence in the consumer brand ecosystem. Identify and cultivate relationships with founders, operators, investors, accelerators, and trade communities that serve CPG, DTC, and adjacent categories.
Partner tightly with sales. You generate demand and warm relationships; together you close. Align on targeting, follow-up cadence, and account prioritization across the national book.
Grow our existing consumer brand customer base. Run in-person touches and digital programs that deepen relationships with high-value accounts and surface expansion opportunities.
Build community that founders actually want to be part of. Host dinners, roundtables, and brand-founder gatherings. Curate every guest list. Become the person who connects founders to each other and to Rho.
Own how Rho shows up in the vertical. Sponsorships, trade event presence, co-marketing with distribution partners, founder content. Partner with brand and creative to execute at a high standard.
Develop vertical-specific content and messaging. Work with the brand team to produce case studies, playbooks, and thought leadership that speaks directly to consumer brand finance leaders.
Run growth experiments across channels. Vertical-targeted paid, ABM into key consumer brand accounts, lifecycle programs for the category, co-marketing with accelerators and trade associations.
Define the playbook as you go. There’s no established vertical playbook yet. You build it, document what works, and scale from there.
6+ years of experience across marketing, community, partnerships, brand, or growth at a venture-backed or high-growth company. B2B SaaS, fintech, or direct experience in or serving the consumer brand space are all strong fits.
High agency. You don’t wait to be told what to do. You form a point of view, act on it, and adjust.
A track record of growing something – a business, a product line, a market, a community.
Genuine familiarity with the consumer brand and CPG/DTC world. You understand how these businesses work, what their financial pressures look like, and how founders in the space make decisions and talk to each other.
Sociable and naturally good with people. Event marketing and relationship-building are core to how this role drives pipeline.
Comfortable with data and finance. You can read a pipeline dashboard, run a budget, and talk credibly with founders about their business.
A real network in the consumer brand, CPG, DTC, or adjacent VC and operator community – or a clear and credible plan to build one fast.
Comfort with pipeline accountability. You’ve owned a number before. You know what sourced pipeline means and how to drive it.
Experience building vertical-specific marketing programs: content, events, ABM, co-marketing, or partner-led growth.
Strong CRM hygiene. You log relationships and touchpoints in Salesforce without being asked.
Excellent written and verbal communication. You can run a room of 30 founders and write a brief that lands with a brand team.
Entrepreneurial and scrappy.
Bonus: experience as a consumer brand founder or operator, or time spent at a platform that serves the CPG or DTC ecosystem.
A direct line to the VP of Marketing and working relationships across sales, partnerships, brand, and growth leadership.
A real budget to build and run vertical programs the way you think they should run.
Meaningful equity and competitive compensation, including comprehensive benefits.
The chance to own a vertical from the ground up – national scope, real pipeline accountability, and room to build something that compounds.
Our people are our most valuable asset. The total compensation for this role is $160,000 - $215,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.
At Rho, we believe deeply in diversity and we're committed to creating an inclusive environment for all employees.
Rho Labs
Rho Labs