Uniswap Labs
About the Role You will build the marketing function from scratch and own brand, positioning, and demand generation. You will define messaging for developer, crypto-native, and institutional audiences; design and run multi-channel campaigns and ABM motions; own content strategy including technical blogs, research, and case studies; establish developer and community programs and events; and build the marketing tech stack and measurement framework to align marketing KPIs with ARR targets.
Requirements 8+ years in B2B marketing with experience at developer-facing infrastructure, data, or fintech companies Demonstrated experience building marketing from early stage without a large team or big budget Deep understanding of the Web3 and blockchain ecosystem including L2s, DeFi, and institutional crypto adoption Strong written communication and the ability to translate technical complexity into compelling narratives Data-driven mindset with experience measuring campaign impact and prioritizing metrics Track record of close collaboration with sales and GTM teams Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences Familiarity with on-chain analytics tools Background building developer relations or technical content programs
Responsibilities Define and own the narrative across developer, crypto-native, and institutional segments Distill complex technical concepts into clear, differentiated messaging Build the category story around trustworthy, production-grade blockchain data Design and execute multi-channel campaigns to drive qualified pipeline Own content strategy including technical blog posts, research reports, developer docs, and case studies Stand up ABM motions targeting high-value accounts Build developer presence through hackathons, API documentation improvements, ecosystem partnerships, and community channels Create feedback loops between developer usage patterns and product/marketing messaging Own presence at key industry events and drive event strategy Drive co-marketing with ecosystem partners across chains, wallets, and data tooling Build the marketing tech stack and measurement framework from attribution to pipeline contribution Align marketing KPIs with ARR and GTM targets
Benefits Medical, Dental, Vision, Life and AD&D insurance (US: 100% coverage for Gold plans, 80% for dependents) Meaningful early-stage equity via stock option grant for full-time employees Flexible, trust-based paid time off meeting or exceeding local statutory vacation requirements Company sponsored 401(k) plan in US Funding Investors Marketing Manager Encode Club · 6 days ago SEO Lead (Technical Content & AEO) Yellow Card · 6 days ago SEO Specialist The Open Platform · 6 days ago AI Creative Copywriter GoMining · 1 week ago Enterprise Marketing Lead Hacken · 3 weeks ago Funding Investors Marketing Manager Encode Club · 6 days ago SEO Lead (Technical Content & AEO) Yellow Card · 6 days ago SEO Specialist The Open Platform · 6 days ago AI Creative Copywriter GoMining · 1 week ago Enterprise Marketing Lead Hacken · 3 weeks ago