Head of Marketing

About the Role You will own the marketing engine end-to-end: plan and execute campaigns, launches, and channel strategies; optimize the acquisition and activation funnel; run marketing operations including CRM and analytics; design and execute launch playbooks; manage growth channels and measure performance to drive measurable user and founder adoption.

Requirements 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies Proven record of executing data-driven campaigns that drive growth and adoption Deep understanding of founder and investor acquisition funnels Hands-on operator comfortable with tools like HubSpot, Webflow, GA4, and campaign dashboards Excellent project management, analytical, and communication skills Native-level English and ability to write high-converting copy Must be based on the US East Coast (NYC preferred) and authorized to work in the US Position is for US Citizen or Permanent Resident

Responsibilities Build, test, and scale demand generation and user acquisition strategies for founders and investors Lead product marketing for the Investor App and Captable platform, including positioning, messaging, and launch execution Own marketing operations including CRM, analytics, campaign tracking, and marketing stack optimization Manage growth channels including email, SEO, community, social, paid, and partnerships with a focus on performance metrics Design and run launch playbooks for product releases, integrations, and ecosystem partnerships Collaborate with cross-functional stakeholders to align storytelling with performance marketing Hire, mentor, and manage a small team across content, growth, and design Track KPIs and own the marketing funnel across awareness, activation, engagement, and retention

Benefits Competitive salary Equity Health benefits Marketing Manager Encode Club · 6 days ago SEO Specialist The Open Platform · 6 days ago Head of Paid Media B2B Marketing Yellow Card · 6 days ago SEO Lead (Technical Content & AEO) Yellow Card · 6 days ago Senior Product Marketing Manager Yellow Card · 1 week ago Marketing Manager Encode Club · 6 days ago SEO Specialist The Open Platform · 6 days ago Head of Paid Media B2B Marketing Yellow Card · 6 days ago SEO Lead (Technical Content & AEO) Yellow Card · 6 days ago Senior Product Marketing Manager Yellow Card · 1 week ago