Product Marketing Lead Director

About the Role You will own messaging frameworks, partner launch narratives, GTM strategy for new features, and the ongoing drumbeat that showcases product innovation and partner successes. You will translate complex technical features into customer facing storytelling. You will collaborate with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact. You will develop launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools. You will support joint marketing initiatives with key enterprise partners. You will communicate clearly and write compelling content for multiple audiences.

Requirements 7-10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role). Experience supporting fast-moving product teams and building GTM motions for technical products. Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus.

Responsibilities Define clear product storytelling and positioning across Trade, Transact, and Tokenize lines and their sub-products. Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes. Maintain and evolve product positioning as a leading infrastructure platform powering stablecoins, crypto, and tokenization. Lead roadmap translation and GTM planning. Collaborate with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact. Build and independently lead GTM plans for new features, including positioning, competitive framing, and content for sales, success, and marketing. Package product updates for internal teams and external audiences (press, partners, prospects). Develop partner facing messaging for major announcements to drive product education, adoption, and affinity. Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools. Support joint marketing initiatives with key enterprise partners.

Benefits Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only) Vision & Dental Insurance (U.S. only) Chance to earn equity Maternity & Paternity leave (after 6 months) WeWork All Access Membership WFH Yearly Stipend L&D Yearly Stipend (after 6 months) Senior Product Marketing Manager, Public Sector TRM Labs · 1 day ago Head of Brand Communications and PR Tangem AG · 1 day ago Senior Communications Lead Media Relations Chainlink · 1 day ago SEO Lead (Technical Content & AEO) Yellow Card · 1 week ago Senior Product Marketing Manager (US) Crossmint · 1 week ago Senior Product Marketing Manager, Public Sector TRM Labs · 1 day ago Head of Brand Communications and PR Tangem AG · 1 day ago Senior Communications Lead Media Relations Chainlink · 1 day ago SEO Lead (Technical Content & AEO) Yellow Card · 1 week ago Senior Product Marketing Manager (US) Crossmint · 1 week ago