Marketing Producer

What is broken

In 2026, brands learned how to get attention — but most still don't create experiences that make people want to stay.

Marketing, especially in tech, feels repetitive today. On one side, there's generated and hype-driven content. On the other, overplayed strategies and clickbait hooks that waste people's time.

In _The New Needs Friends_ we shared a vision for how media brands and storied worldbuilding can help redesign what attention is actually for: proliferating ideas worth thinking about.

Who we are

BCAP was founded in 2013 during the rise of blockchain technology, before most people saw the power of onchain assets. We've backed 200+ companies and projects since, driven by a genuine conviction in the power of new networks and markets to redistribute financial power in a permissionless and meritocratic way.

Who you are

_A few things that matter_

• You have a strong instinct for visual and verbal storytelling, a POV on where marketing conventions fall short, and ideas for what to do instead.
• You're a practitioner. You can take responsibility for bringing concepts to life. You understand the nuance of production timelines, relationship management, and calm improvisation during inevitable setbacks.
• You know when to create a thoughtful, custom experience and when to templatize a process. You don't reenact playbooks — you take swings, learn, and write your own.
• You're comfortable building AI-native workflows that scale quality, not just output, and you track what's working and what isn't.

_And a few that don't_

The right person for this role might be a sharp creative operator or an eager generalist. We care less about your resume and more about your discernment. What matters more than being informed is being interested in figuring out how to make good things great.

What you'll actually do

• _Operations_ — You run the show. You’ll help bring the firm-level brand strategy to life, coordinate end-to-end internal logistics for key moments, and manage onboarding and activation of collaborators and cultural partners.
• _Production_ — Focus on relationship building. You'll own the editorial calendar and the execution behind it, helping our team share their ideas. You have the eye to apply editorial judgment and maintain a consistent brand voice and a recognizable look across social, video, print, and custom merch and events.
• _Media Creation & Amplification_ — You understand that great brand building isn't self-promotion but a championing of great ideas. You're a bridge builder, able to create content and nurture relationships with media, surfacing the right opportunities to our portcos and partners.

Apply

Email enara@blockchaincapital.com with the subject line "BCAP Marketing Producer" and include:

1. Three links to content that informs your current media diet.

2. Two examples of initiatives you've produced, or storytelling that built real traction for yourself, a product, or a company you worked with.

3. One-minute video (Loom) discussing a pattern, convention, or default in how tech companies or funds communicate — and what you'd do instead. We care more about how you think than whether we agree.

Compensation & Benefits

Salary is commensurate with experience, including potential for carried interest participation. Benefits include:

• 100% firm-funded medical, dental, prescription, and vision coverage for you, your spouse or domestic partner, and dependents
• Health and Childcare Flexible Spending Account
• Short- and long-term disability insurance
• Commuter benefits