Social Media Lead

About the Role You will own the voice across major platforms including X, LinkedIn, Instagram, TikTok, YouTube, and emerging channels. You will draft copy, produce and edit short-form video, manage calendars, run campaigns, engage with the community, and drive education and conversion among developers, institutions, and the wider crypto audience.

Requirements 5+ years owning social media for a high-growth crypto brand You are a doer, not a talker, and you own results Crypto-native with familiarity with Crypto Twitter and the broader ecosystem Strategist and executor, comfortable shipping daily Elite writing, editing, and judgment under real-time pressure Strong portfolio of content including posts, threads, short-form video, and campaigns with metrics Track record of growing audiences on X and other key channels Fluent with AI tools across the social workflow Excellent organization and ability to run multiple parallel workstreams Self-starter in a fast-paced, hands-on environment

Responsibilities Own end-to-end social strategy and execution across X LinkedIn Instagram TikTok YouTube and emerging platforms Define voice, point of view, and channel-by-channel social media playbook Write copy, produce/edit short-form video, ship posts, schedule, and monitor performance daily Operate a real-time, always-on social presence — newsjack major industry moments, engage with the community, ride narratives, and post with speed and judgment Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end Identify and engage KOLs, creators, and key communities across DeFi, institutional, developer, and adjacent verticals Help stand up a lightweight, AI-augmented production stack so one person to ship at the volume and quality of a much larger team Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar

Benefits Long-term incentives Comprehensive benefits Funding Performance Marketing Designer Sling Money · 1 day ago Senior Product and Marketing Business Data Analyst Reap · 1 day ago Product Marketing Lead Director Zero Hash LLC · 6 days ago SEO Specialist The Open Platform · 1 week ago Marketing Manager Encode Club · 1 week ago Funding Performance Marketing Designer Sling Money · 1 day ago Senior Product and Marketing Business Data Analyst Reap · 1 day ago Product Marketing Lead Director Zero Hash LLC · 6 days ago SEO Specialist The Open Platform · 1 week ago Marketing Manager Encode Club · 1 week ago