About the Role
You're responsible for leading the field marketing strategy and execution to drive pipeline growth through regional events and programs. You will plan and execute field events such as executive dinners, workshops, conferences, and field programs. You will partner with sales and BDR teams to align field initiatives with pipeline goals, identify high-impact conferences, and develop pre-event to post-event engagement. You will manage event budgets, vendor relationships, swag, and lead lists in HubSpot and Salesforce. You will build scalable playbooks that can be replicated across regions and segments.
Requirements
- 5+ years of experience in B2B field marketing, demand generation, or event marketing - with a proven track record driving pipeline through field programs
- Preference for candidates based in Austin, or willing to relocate to Austin
- Strong project management skills with the ability to juggle multiple programs simultaneously
- Experience working cross-functionally with sales, BDR, and demand generation teams
- Experience using our GTM stack (HubSpot, Salesforce, Clay, ZoomInfo)
- Willingness to travel up to 50%
Responsibilities
- Own the end-to-end strategy, planning, and execution of field events (executive dinners, workshops, conferences, and field programs)
- Partner with sales pod leads to build field marketing programs aligned to pipeline gaps, revenue goals, and target account priorities
- Identify and prioritize the conferences, events, and formats that will have the greatest impact on pipeline creation and deal acceleration
- Collaborate with BDRs on pre-event, day-of, and post-event engagement strategies to maximize attendance, booked meetings, and event follow ups
- Own presence at sponsored conferences and trade shows: booth coordination, vendor management, staffing plans, promotional schedules, and on-site management
- Manage field marketing budgets with a bias toward efficiency and measurable outcomes
- Manage swag inventory and ensure the right collateral reaches the right audience
- Maintain all lead lists and ensure accurate, timely upload into HubSpot and Salesforce
- Run post-program debriefs and report on outcomes: pipeline generated, influenced revenue, leads by stage, meetings booked - measured against pre-program goals
- Build scalable, repeatable playbooks that can be replicated across regions and segments
Benefits
- Generous compensation in cash and equity
- Early exercise for all options, including pre-vested
- Work from anywhere: Remote-first Culture
- Flexible paid time off and Year-end break
- Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific
- 4% matching in 401k / RRSP - US and Canada specific
- MacBook Pro delivered to your door
- One-time stipend to set up a home office — desk, chair, screen, etc.
- Monthly meal stipend
- Monthly social meet-up stipend
- Annual health and wellness stipend
- Annual Learning stipend