About the Role
You will support US Recorded Music marketing across catalog and frontline campaigns, manage release pitching details in Airtable, pitch releases to DSPs, share weekly updates with DSP stakeholders, develop relationships with DSP and editorial contacts, administer US label credit advertising campaigns on TikTok and Spotify, support a label owned playlist ecosystem to drive streaming growth, create and edit content for campaigns and newsletters, and produce weekly streaming performance reports.
Requirements
- Bachelor's degree required
- Experience in music marketing is a plus but not required
- Familiarity with CRM project management and email marketing platforms such as Airtable HubSpot Mailchimp
- Proficiency with Canva and Adobe Creative Suite
- Strong understanding of social media marketing fan engagement and audience growth across platforms such as TikTok YouTube Reddit and Snapchat
- Working knowledge of digital advertising fundamentals and marketing technology platforms
- Proficiency in Microsoft Office and Google Workspace
- Excellent communication relationship-building and stakeholder management skills
- Highly organized self-motivated and able to manage multiple priorities while meeting deadlines
- Quick learner with the initiative to take ownership and develop expertise
- Passion for music fan culture streaming and artist-to-fan engagement
Responsibilities
- Manage organization and population of release pitching details and assets in Airtable including feature.fm links, descriptions, marketing/pitch summaries, and artist photos
- Pitch releases in DSP forms and backends across US-based projects
- Share weekly updates on external releases and priorities with external DSP stakeholders
- Develop relationships with DSP and editorial contacts on behalf of the company/clients
- Administer all US label-credit advertising campaigns, including TikTok and Spotify ads, to support the growth strategy on these platforms
- Support a label-owned playlist ecosystem to drive streaming growth, including creating new playlisting strategies and implementation
- Support all digital marketing strategies to drive revenue growth including paid media, creator marketing, content marketing, D2F marketing, and viral marketing techniques and strategies
- Create and edit content as-needed for marketing campaigns and owned media assets, such as advertising banners/videos, social media cutdowns, and newsletters
- Weekly streaming summaries and digital performance reports, including playlisting wrap-ups, advertising reports, and bespoke marketing campaign reports
- Act as the first point of contact for the go-to-market best practices for partner labels
- Support quarterly planning across catalog, frontline, and anniversary projects
Benefits