Moonshot
Senior Backend Engineer
New York, NY / USA11h ago
Moonshot
Moonshot is the “Robinhood for DeFi”—an iOS and Android app that lets anyone trade cryptocurrencies on-chain through a user-friendly interface.
Since our launch in July 2024, we’ve attracted 2M+ users.
Our mission: Make moonshots possible for everyone.
Our vision: Make a world where life-changing financial outcomes are within everyone's reach.
Everyone on our team is both a decision-maker and an implementer—united by a sense of urgency and driven by the conviction that our work can transform global finance. If you thrive on curiosity, welcome tough challenges, and aspire to leave a meaningful mark on the world, Moonshot is the place for you. You’ll run toward the hardest problems alongside high-caliber teammates who consistently push each other to excel and who share your dedication to shaping the future of decentralized finance.
This role is full-time, preferably located in NYC. Open to remote for the right candidate.
The Opportunity
As a Lifecycle / Retention Manager (Braze) at Moonshot, you’ll own Braze end-to-end (email, push, in-app messaging, segmentation, journeys, and reactivation) and drive in-app retention efforts (promotions, loyalty rewards, daily missions, etc). Experience in sports betting, crypto, consumer apps, or trading environments is a strong plus.
Responsibilities:
Own all lifecycle messaging in Braze (email, push, in-app, inbox)
Build and maintain automated onboarding, retention, and win-back flows
Create dynamic segmentation and triggered journeys
Set up and monitor promotions and targeted incentives
Own and grow loyalty and retention efforts across the in-app user experience
Run A/B tests and weekly lifecycle experiments
Track activation → retention → reactivation KPIs and report learnings
Analyze customer behavior, retention metrics, and cohort lifetime value to identify insights and opportunities to help drive growth strategy
What We Look For in You
3+ years in Lifecycle / CRM / Retention for a consumer app
Hands-on proficiency in Braze (canvas, segmentation, etc.)
Familiarity with consumer app promotion design, fulfillment, and ROI analysis
Experience moving metrics, not just sending messages
Strong short-form copy instincts (mobile-first)
Comfort using data to inform decisions
Nice to Haves
Crypto / trading / sportsbook / DFS experience
Understanding of trader psychology, incentives, and habit loops
Location
NYC preferred (will have to travel for in-person sprints)
Remote
Compensation & Package
Competitive salary
Equity opportunities
5% 401(k) Match
Health benefits (75% premium coverage) + $150,000 in life insurance coverage
$1,000 one time office set up stipend
Flexible PTO
In The Wild
Moonshot
CoW DAO