Social Lead

About the Role

You will own two primary functions in your role as Social Lead paid ads and running fomo socials across TikTok YouTube and Instagram. You will source and create content for social accounts while ensuring brand voice style and aesthetics remain consistent. You will learn and relearn the algorithms of each social media platform to convert on fomo native content. You will own brand and creative campaigns including product announcements and growth events.

Responsibilities

• Source and work with content creators on creatives
• Ruthlessly test content for conversion CAC and LTV and optimize ad spend
• Run fomo socials on TikTok YouTube and Instagram
• Source and create content for social accounts across platforms
• Learn and relearn the algorithms of each social media platform to convert on fomo native content
• Maintain brand voice style and aesthetics across social accounts
• Own brand and creative campaigns including product announcements growth events