About the Role
You will develop and execute campaigns that raise awareness and engagement among asset managers and other institutional allocators. You will create high quality content assets tailored to institutional audiences such as white papers, investment case studies, event presentations, one pagers, and email campaigns. You will build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference presence. You will collaborate with Capital Markets and Sales to develop account based marketing campaigns that support deal origination and accelerate pipeline. You will own institutional email marketing including nurture workflows, newsletter strategy, and segmented distribution lists. You will translate complex product capabilities such as tokenization infrastructure and ATS into compelling institutional narratives. You will track and report on marketing performance against pipeline and revenue metrics and continuously optimize based on data. You will monitor competitive landscape and industry trends in RWA tokenization, digital assets, and traditional alternative investments to inform positioning.
Requirements
- 5+ years of B2B marketing experience with at least 2 years focused on institutional or professional financial services audiences such as asset management wealth management capital markets or similar.
- Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure and knowledge of what resonates with a CIO CFO or portfolio manager.
- Proven track record developing content and campaigns that directly support sales pipeline for complex consultative sales cycles.
- Strong writing and editing skills able to translate technical financial or technology concepts into clear authoritative institutional messaging.
- Experience with marketing automation and CRM platforms such as HubSpot Salesforce or Marketo.
- Data driven mindset with ability to define KPIs measure performance and report on marketing attribution.
- Comfortable operating independently in a fast paced fully remote high growth environment.
Responsibilities
- Develop and own the institutional marketing strategy including audience segmentation messaging frameworks and channel mix targeting asset managers RIAs family offices wealth platforms and broker dealers.
- Create high quality content assets tailored to institutional audiences such as white papers investment case studies event presentations one pagers and email campaigns.
- Build and manage thought leadership programs including executive bylines speaking submissions industry roundtables and conference presence.
- Partner with Capital Markets and Sales to develop account based marketing campaigns that support deal origination and accelerate pipeline.
- Own institutional email marketing including nurture workflows newsletter strategy and segmented distribution lists.
- Collaborate with Product Marketing to translate complex product capabilities tokenization infrastructure ATS transfer agent services into compelling institutional narratives.
- Track and report on marketing performance against pipeline and revenue metrics and continuously optimize based on data.
- Monitor competitive landscape and industry trends in RWA tokenization digital assets and traditional alternative investments to inform positioning.
Benefits
- Flexible Paid Time Off
- Equity Grant Opportunities
- Remote Work Flexibility
- Comprehensive Insurance Coverage including Medical Dental and Vision
- 401(k) Retirement Plan