About the Role
You will own the voice of the customer in the prediction markets ecosystem by immersing yourself in user segments and understanding which markets they trade across sports politics economics and culture. You will develop growth strategies and tactics for ongoing news and major events using channels such as social media email push influencers paid ads events and incentives. You will lead the go to market for product launches such as parlays from planning through execution. You will measure and report on the performance of marketing initiatives to inform ongoing strategy. You will think big about the future of prediction markets and how they can be used to better predict outcomes and raise awareness.
Requirements
- 5+ years of marketing experience within the trading crypto or FinTech space
- Demonstrated track record of ideating and implementing growth strategies on products
- Demonstrated track record of creating customer segmentation and insights
- Advanced quantitative and deductive skills with the ability to distinguish between signal and noise and make data guided decisions
- Demonstrated ability to collaborate effectively across multiple teams to drive go to market execution
- Utilizes generative AI responsibly maintaining human oversight to deliver business ready outputs and drive measurable improvements in workflow efficiency cost and quality
Responsibilities
- Immerse yourself in the prediction markets ecosystem to understand which user segments trade which types of markets across sports politics economics and culture
- Develop growth strategies and tactics for ongoing news and big events using channels such as social media email push influencers paid ads events and incentives
- Lead go to market strategy for product and feature launches such as parlays from planning through execution
- Measure and report on the performance of product marketing initiatives to inform ongoing strategy
- Think big about the future of prediction markets and how they can be used to better predict outcomes and raise awareness
Benefits
- Equity and bonus eligibility
- Medical dental and vision insurance
- 401(k) retirement plan
- Remote first work arrangement