About the Role
You own the paid acquisition and conversion programs end to end including paid search, paid social, and CRO. You will build, run, and optimize the paid acquisition and conversion programs including paid search, paid social, and CRO. You will manage SQL generation targets, cost per SQL, and full funnel conversion metrics. This role reports to the Enterprise Marketing Director and is an individual contributor role. The role requires hands on work with keywords, audiences, ad platforms, ad copy, landing pages, and platform integrations, and collaboration with internal design and content teams to enable rapid execution. You must be familiar with B2B marketing in the financial industry, particularly in software and professional services, with experience marketing to institutions, Fortune 500 companies, or global financial services and fintechs. In addition, you should have experience building lead acquisition funnels for these segments and collaborating cross functionally to drive customer acquisition through performance marketing.
Requirements
- 5 - 7 years of hands on performance marketing experience, including in B2B sales targeting financial institutions, fintechs, and other regulated entities.
- Experience across paid search, paid social, and conversion rate optimization.
- Fluency with Google Ads, X Ads, LinkedIn Ads, Google Analytics, and relevant software.
- Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution.
- Strong ability to drive decisions using data.
- Solid copywriting skills for ads, social copy, and landing pages.
- Excitement to work in a fast moving organization where you will have end to end responsibility over performance marketing.
- Familiarity with blockchain, distributed ledger technology, or adjacent software infrastructure categories.
- Experience with Conversion API (CAPI) implementations and Google.
Responsibilities
- Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting.
- Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword level optimization.
- Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms.
- Handle the end to end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns.
- Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets.
- Own the development of the conversion funnel, including landing pages and key site flows, and manage AB testing processes.
- Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel.
- Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.
Benefits
- 18 days of paid leave
- Premium health insurance
- Competitive regional compensation and token compensation
- Office space and accommodations for remote work
- Competitive and equitable benefits depending on country norms