About the Role
You are a communications professional who will drive visibility and thought leadership for Coinspaid by crafting and executing PR strategies across EU and US fintech sectors. You will build relationships with media influencers and journalists. You will coordinate with executives to refine messaging and prepare spokespeople. You will secure coverage for announcements events and initiatives. You will collaborate with content creators and SEO specialists to optimize content. You will develop compelling advertorials and messaging for interviews. You will support partnerships and co branding activities. You will monitor reputational risk and escalate issues as needed. You will work with cross functional teams to ensure consistent messaging and alignment.
Requirements
- Proven experience 6+ years in PR and Communications
- Proven knowledge and experience in fintech crypto or payments industries
- Exceptional written and verbal communication skills
- Strong relationships with both local and national business and industry media outlets across EU and US markets
- Solid experience with social media and content marketing
- Experience in measuring PR activities
- Previous success in executing effective PR campaigns in B2B sector
- Ability to manage multiple projects simultaneously and meet tight deadlines
Responsibilities
- Develop and implement comprehensive PR strategies aligned with business objectives
- Create and execute communication plans to enhance the company's visibility and reputation in the EU and US fintech sector
- Identify and engage with relevant B2B influencers to amplify brand messaging and establish thought leadership
- Cultivate and maintain relationships with key media outlets journalists and influencers
- Secure and manage media coverage for company announcements events and thought leadership
- Actively seek identify and leverage existing news pegs to promote the company's presence in the market
- Generate fresh news angles and story ideas to maintain a continuous flow of positive coverage
- Collaborate with content creators and SEO specialists to optimize content for search engines
- Craft compelling advertorials that align with the brand and resonate with the target B2B audience
- Work closely with company executives to craft key messages and talking points
- Prepare executives for interviews speaking engagements and other public appearances
- Support partnership initiatives through effective communication strategies
- Oversee co marketing and co branding activities to maximize mutual benefits with strategic partners
- Collaborate with cross functional teams including sales and product development
- Maintain the reputational risk map and escalation logic for negativity misinformation or sensitive public topics
Benefits
- Flexible monthly budget up to €230 for sports mental health coworking home office and medical expenses
- Fully remote work from almost anywhere
- Optional offices and relocation support
- Flexible async friendly environment
- Budget for courses certifications and professional development
- Language learning support
- Cross team learning and knowledge sharing
- Medical insurance or reimbursement depending on location
- Access to mental health support
- Financial support for important life events
- Merch shop with rewards system
- Team offsites and company events