About the Role
As the Japanese community manager you will build and nurture the Japanese audience for the game. You will run a dedicated Japanese Discord channel from scratch, shape a native level community voice, and engage with creators and players across platforms. You will localise announcements and patch notes with natural Japanese, run culturally resonant events, and provide weekly insights to the team.
Requirements
- Native-level Japanese (reading, writing, speaking). Non-negotiable. You are writing community posts, responding to players, and negotiating with creators in Japanese
- Fluent English (professional working proficiency minimum). You need to communicate clearly with the UK-based team
- Deep personal experience with MMOs. You've played them seriously. You understand why people stay in these games for years
- Understanding of the Japanese gaming content creator landscape: who the major gaming YouTubers are, how VTubers fit in, which streamers cover MMOs vs action games
- Experience with Japanese online communities (Discord JP servers, Twitter JP gaming community, Niconico, 5ch gaming boards)
- Knowledge of Japanese guild culture in MMOs (how JP FCs/LSes/guilds recruit, organise, and communicate differently from Western guilds)
- Self-starter. You see an opportunity to promote the game to a JP audience and you act on it before anyone asks
Responsibilities
- Build and manage a dedicated Japanese Discord channel from scratch, including channel structure, roles, bots, and moderation
- Develop a Japanese community growth strategy targeting MMO players, guild leaders, and content creators
- Identify, reach out to, and build relationships with Japanese YouTubers, streamers, and content creators who cover MMOs, pixel art games, or cozy games
- Engage with Japanese gaming communities on platforms like Twitter/X, Niconico, YouTube, and 5ch/game forums
- Work with Japanese MMO guilds to bring organised groups into Soulbound and understand JP guild culture differences from Western guilds
- Localise community announcements, patch notes, and event communications with native-level writing that feels right to a Japanese audience
- Run community events tailored to Japanese player culture such as housing contests and guild showcases
- Prepare weekly reports on Japanese community sentiment, growth metrics, content creator pipeline, and cultural insights for the team
- Act as the cultural advisor to the wider team on resonant content and avoiding missteps
- Coordinate with the Community Director on cross-community events and consistent messaging