About the Role
You will lead the Growth Marketing team and own the paid performance program across channels. You will plan, execute, and optimize campaigns to drive incremental growth. You will develop an audience-first approach rooted in targeting, signals and insights. You will test new formats and channels, turning successful tests into scalable acquisition engines. You will build roadmaps with Product and Data Science using automation and AI to remove blockers and speed up execution. You will collaborate with Content Marketing and external agencies to align briefs with business priorities. You will stay ahead of evolving media, commerce and marketing trends and bring fresh ideas into our strategy.
Requirements
- Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries.
- Skilled at influencing cross-functional stakeholders to drive successful business outcomes.
- Proven track record of driving new leads and reducing churn via lifecycle retention strategies.
- Experience with managing Marketing Opex and contracting external agencies.
- You're solutions-oriented and highly collaborative, acting as a business owner to drive results.
- You have the mentality that no job is too big or too small.
Responsibilities
- Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships.
- Own the core paid performance program across all channels and manage the Growth Marketing Opex.
- Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth.
- Develop an audience-first approach to performance media rooted in targeting strategy, intent signals, and performance insights.
- Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines.
- Build future-proofed roadmaps in collaboration with Product and Data Science, harnessing experimentation automation and AI to remove blockers, speed up execution, and improve performance.
- Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities.
- Maintain a strong understanding of the evolving media, commerce, and marketing landscape bringing fresh ideas and emerging trends into our strategy to stay ahead.
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning