Vice President, Marketing

CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.This role is open to candidates who are based in Malaysia only. For more junior candidates, the hiring team may assess you as a Mid-Level candidate (L2). We practice transparent salaries and a level structure at CoinGecko: Annual OTE (50-50 base/commission split):

• L3 Annual OTE – RM273,744
• L2 Annual OTE – RM178,104

Learn more about our level structure at CoinGecko's Career Progression.

What You Will Be Doing

• Advertising Sales: Own individual sales quota and consistently meet or exceed sales targets through new client acquisition, account retention, and revenue growth. Deliver consultative sales by understanding client needs and providing recommendations on monetization, targeting, and performance to maximize ROI. Leverage expertise in CoinGecko’s digital advertising offerings to negotiate and secure contracts that align with both client and CoinGecko business objectives.

• Revenue Growth: Contribute to optimizing ad inventory allocation, pricing, and sales performance. Collaborate with the product team to evaluate new ad units and maximize the use of existing offerings.

• Sales Forecasting: Analyze sales data to produce accurate forecasts, identify risks and growth opportunities, and support strategic decision-making. Own forecasting for your portfolio and provide insights from client interactions to help refine team sales strategies. 

• Lead Generation: Source new business opportunities, implement client acquisition strategies, and qualify new leads through inbound/outbound efforts. Drive client acquisition by managing the sales pipeline, scheduling meetings, and updating CRM. Collaborate with Growth on strategies to improve pipeline quality.

• Relationship management: Act as a trusted advisor to clients and agencies, managing complex relationships and aligning client needs with internal capabilities. Escalate issues when needed and maintain accurate CRM records.

• Media Planning: Develop media plans for clients, ensuring they align with client goals and CoinGecko’s ad offerings. Provide strategic input on creative formats, placements, and budget allocation, while coordinating with internal teams for smooth execution.

• Market Research: Research and analyze market conditions, competitor trends, and investment drivers to inform sales strategy. Share actionable insights to support client and management decisions.

• Sales Reporting & Analytics: Deliver in-depth reporting and insights that help clients understand value and drive growth and retention. Track individual sales performance on a weekly, monthly, and quarterly basis and ensure targets are met. Prepare and present actionable reports on sales performance to internal stakeholders.

• Sales Operations & Process Optimization: Support process refinement by identifying inefficiencies and proposing scalable solutions. Ensure accurate forecasting and CRM management. Able to create playbooks to guide junior team members on CRM best practices and documentation standards.

• Collaboration: Work closely with internal teams such as AdOps to ensure seamless execution of advertising campaigns and overall client satisfaction. Partner with Product to test new ad formats and share performance feedback from high-value clients. Able to answer technical questions from other departments or outside the organization related to our product offerings.

• Coaching: Able to mentor interns as well as junior-mid team members. Provide material feedback on the work of junior and mid-level team members. Participate in knowledge sharing activities.

• You are required to support any ad hoc tasks as required by the company.

What We Look For In You

• Proven Ability: You have 3-5 years of experience in advertising sales and consistently exceeding targets, ideally in startups or fintech. 

• Education: Bachelor’s degree in marketing, business, or related field is a plus.

• Product Knowledge: You have a strong understanding of CoinGecko Ad products, customer needs, and the crypto/blockchain landscape.

• Sales Knowledge: You have expertise in full sales lifecycle (prospecting, nurturing, closing), pipeline management, sales reporting, forecasting and analysis.

• Familiarity with Data Tools: You are proficient in CRM tools (HubSpot) and leveraging data insights for decision-making.

• Familiarity with AdTech: You have proficiency in AdTech including standard principles of ad serving, analytics, and targeting. You also understand various ad formats and ad costs types (e.g. CPM/CPC/CPA etc.).

• Strategy & Research Skills: You have strong market research, competitor analysis, and GTM strategy experience. You use a data-driven approach to forecasting and optimizing performance, with the ability to translate sales data into actionable insights to refine strategy.

• Project Management: You have strong project management skills, handling multiple initiatives while managing risks, costs, and timelines. You possess high attention to detail, accuracy, and quality, ensuring top execution standards.

• Entrepreneurial: You are self-motivated, resourceful, and have an entrepreneurial mindset with the ability to succeed in a fast-paced and highly agile environment.

• Communication: You can build strong relationships within the team and with customers, effectively engaging stakeholders and leaders through compelling verbal and written communication to drive successful sales pitches.

• Negotiation: You have strong negotiation and persuasion skills to obtain buy-in, close high-value deals, and secure favorable terms.

• Leadership: You are a natural leader who influences and collaborates with stakeholders at all levels. You are able to work independently, drive improvements, and foster team growth.

• Growth Mindset: You have strong critical thinking and problem-solving skills, balancing constraints with business needs. You are passionate for continuous learning, staying ahead of industry trends, Web3, and emerging technologies.

• Web3 Interest: You have a keen interest in blockchain, cryptocurrency, NFT, web3, and metaverse topics.

Perks at CoinGecko:• Remote Work Flexibility: Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person.• Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents. • Virtual Share Options: You'll be entitled to virtual options, with terms and conditions.• Bonus: You’ll be entitled to a bonus, with terms and conditions.• Parking Allowance: Allocated on a claim basis to ease the cost of travelling.• Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.• Learning Allowance: You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development.• Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost.• Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in social activities!CoinGecko is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.Interested in being a Gecko?Hit the apply button to get started on your application!We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Listed in: Web3 Jobs, Full Time Web3 Jobs, Executive Crypto Jobs, Senior Web3 Jobs, Research Web3 Jobs, Marketing Web3 Jobs.