We're looking for a creative leader to make KAST a cult brand.

You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.

Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.

Department: Marketing & Communications
Employment Type: Full Time
Location: New York
Workplace type: Fully remote

What You’ll Be Doing

Own the creative direction for KAST's Instagram and TikTok
Develop social content, campaigns, and recurring formats that grow the brand
Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
Build and manage a network of creators, videographers, editors, and creative partners
Direct creative production and maintain a high bar for quality across all content
Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
Use performance insights to continuously improve creative output while maintaining a premium brand

What You'll Bring

5+ years of experience in creative direction, social, brand, or content for consumer, life>
Proven success building or scaling Instagram and TikTok for a consumer-facing brand
Outstanding portfolio of social-first creative work, especially short-form video
Deep understanding of social platforms, creator culture, and platform-native storytelling
Strong creative taste with the ability to balance brand consistency and experimentation
Experience leading creative production and collaborating across design, marketing, and product teams
Excellent communication skills and a high-ownership mindset in fast-paced environments

About KAST

KAST is redefining stablecoin banking for global citizens, crypto professionals, Web3-native businesses, and high-inflation markets hungry for USD-backed banking. Backed by top-tier global investors and led by the ex-APAC CEO of Circle, our leadership team spans Circle, Airwallex, Revolut, Wise, Grab, Zoom, AWS, and leading OTC desks. We’ve scaled from zero to nearly a million users at ridiculous speed.

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Social Content Lead Instagram TikTok

Social Content Lead Instagram TikTok

Skills

Description

What You’ll Be Doing

What You'll Bring

About KAST

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