Marketing & Social Media Manager

The Block, founded in 2018, is a leading research, analysis, and news brand in the digital asset space with a global team covering cryptocurrency 24/7. The company aims to be a trusted moderator and authoritative voice for those interested in digital assets, delivering insight into the interaction between the digital assets sector, traditional finance, technology, governments, and markets. The Marketing & Social Media Manager will own The Block’s social media presence across platforms (X, LinkedIn, Instagram, TikTok, Threads, Facebook) and manage marketing responsibilities for its growing product portfolio (SaaS, certification, enterprise offerings). Reporting to the Publisher, this highly visible role involves enhancing brand visibility, audience engagement, driving traffic to content, and supporting go-to-market efforts. Key responsibilities include executing platform-specific social media strategies, creating and curating engaging content (text, graphics, videos, reels), supporting product marketing efforts (positioning, messaging, launch campaigns), monitoring audience interactions, planning and implementing social media and marketing campaigns (budget, ads, optimization), collaborating with internal teams (editorial, multimedia, product, sales), analyzing performance data, staying updated on platform trends, and assisting with corporate marketing and PR.

Qualifications

Experience owning and executing comprehensive social media strategies, proficiency across platforms like X, LinkedIn, Instagram, TikTok, Threads, Facebook, strong content creation and curation skills (text, graphics, videos, reels), proven ability in product marketing (positioning, messaging, launch campaigns, promotional content), experience monitoring audience interactions and fostering community engagement, expertise in planning and implementing social media and marketing campaigns including budget management, ad creation, and optimization, collaborative mindset for working with editorial, multimedia, product, and sales teams, analytical skills for performance data interpretation and trend identification in cryptocurrency, up-to-date knowledge of platform algorithms and best practices in social media and product marketing for media organizations, experience with corporate marketing, strategic partners, and corporate PR, must be authorized to work in the United States on a permanent basis